Kotozaki Hachimangu Shrine in the city of Ube, Yamaguchi Prefecture, sells over 800 varieties of colorful omamori (good luck charms), ranging from ones for anglers to travelers who want to avoid accidents.
"We probably sell the greatest variety of omamori in Japan," said Katsunari Fujino, a 46-year-old priest at the shrine. "We hope to offer as many omamori as the wishes that exist in the world."
The shrine creates over 100 new kinds of charms every year while ditching unpopular ones. The number of varieties put on sale is increasing at a yearly pace of 30.