Historically, kabuki was considered the entertainment of the merchant and peasant classes, a far cry from how it is regarded today.
LIFE / Travel / Longform
Apr 15, 2024
For Japan's oldest kabuki theater, the show must go on
After a five-year absence, kabuki has returned to Kotohira. Can it be the draw that this tourism-hungry town desires?
Summer averages in eastern Hokkaido float in the high teens and low 20s, not necessitating widespread air conditioning usage in homes and businesses.
LIFE / Travel
Apr 12, 2024
Fear the impending heat? Escape to Kushiro, the land of no summer.
A once mighty fishing port, Kushiro now aims to capture the hearts of tourists seeking escape from sweltering urban jungles for a misty paradise.
The 2024 grand prix winner was Zerogravity, a marine activity provider with a focus on accessible tours and accommodation.
LIFE / Travel
Mar 29, 2024
Japan Travel Awards promote inclusive tourism
While currently far from a global player, the Japan Travel Awards is filling a void for recommendations on forward-looking travel-centric organizations.
High-end tourism is becoming more about the kinds of experiences that Japan's lesser-known places can provide.
LIFE / Travel / Longform
Mar 25, 2024
Can Japan lure the jet-set class off the beaten path?
High-end travelers are looking for sustainability, wellness and adventure when they head abroad. Japan hopes to deliver in places other than Tokyo.
The Iconic Suite's bedroom features recessed lighting and corner windows with sweeping views of the Nagoya metropolis.
LIFE / Travel
Mar 2, 2024
Nagoya’s newest luxury hotel is full of hits and one big miss
The Royal Park Hotel Iconic Nagoya feels ready to deliver top-quality stays — but only if your budget can handle it.
Tokyo is filled to the brim with anime-related activities and attractions, but the best require a little digging to enjoy to the fullest.
LIFE / Travel
Feb 10, 2024
An anime otaku's blueprint to nerding out in Tokyo — and beyond
The first step to taking anime otaku-dom to the next level is to educate yourself on the history and evolution of the medium.
A photo shows a section of the Michinoku Coastal Trail in Miyako, Iwate Prefecture.
LIFE / Travel
Jan 31, 2024
1,000-kilometer nature trek helping Tohoku once again hit its stride
An area struck by disaster and rich in nature pins its hope on good reviews overseas to get the tourism sector thriving.

Longform

Things may look perfect to the outside world, but today's mom is fine with some imperfection at home.
How 'Reiwa moms' are reshaping motherhood in Japan