Fukushima launches first sake promotion event in New York

National Dec 3, 2019

Fukushima launches first sake promotion event in New York

The Fukushima Prefectural Government launched a weeklong sake promotion event in New York City on Monday, hoping to boost recognition of its Japanese rice wine among U.S. consumers amid a sales slump in the domestic market. Ten Japanese restaurants in the city are participating in ...

Sake pours into China amid shrinking consumption in Japan

Business Nov 12, 2019

Sake pours into China amid shrinking consumption in Japan

by Mina Kotani

Japanese sake sellers are looking to tap into China's growing taste for traditional rice wine to counter its falling consumption back home. Fueled by an increasing number of Japanese restaurants and rising Chinese household incomes, sake, while still considered a treat, can now be found ...