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October 10, 2025
 

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NINTENDO

A trade fair for video games in Paris in 2023. The games industry in general has struggled in recent years, with players spending more time on existing titles and not taking as many chances on new ones.
BUSINESS / Companies
Oct 5, 2025
Xbox’s hike on Game Pass shows cost of lost Call of Duty sales
The price hike and other changes are a sign that Xbox’s big streaming push is still not generating the revenue it would like eight years after launch.
Super Mario soft toys in various sizes at collector Kikai's residence in Mishima, Shizuoka Prefecture, on Aug. 19
LIFE / Digital
Sep 12, 2025
'He's a regular man, not unlike us': Marking 40 years of Mario games
Super Mario Bros., released for Nintendo's home consoles in Japan on Sept. 13, 1985, was a landmark of early video gaming.
A McDonald’s Japan Pokemon card promotion triggered scalper frenzy, upset children and forced the company to rethink its Happy Set campaigns.
COMMENTARY / Japan
Aug 28, 2025
McDonald’s 'Pokemon' frenzy shows the collecting boom’s dark side
After a "Pokemon" trading card promotion went disastrously wrong, it’s been rebuked by the Consumer Affairs Agency and is rethinking future campaigns.
Merchandise are pictured for sale at a Nintendo store in central Tokyo on Friday.
BUSINESS / Tech
Aug 2, 2025
Nintendo to raise U.S. pricing of original Switch hardware
Nintendo attributed the changes to "market conditions," a hint at the impact of the Trump administration’s tariffs.
Nintendo said its quarterly revenue had more than doubled year-on-year thanks to the Switch 2, which became the world's fastest-selling console after its launch in June.
BUSINESS / Companies
Aug 1, 2025
Nintendo keeps Switch 2 forecast unchanged despite hot start
The Kyoto-based company said on Friday that it still expects to sell 15 million units of its next-generation hardware by March, maintaining a conservative view.
Visitors play Hades 2, an upcoming independent game for Nintendo's Switch 2, during the BitSummit indie gaming expo in the city of Kyoto on Friday.
BUSINESS / Tech / FOCUS
Jul 19, 2025
Indie game studios battle for piece of Switch 2 success
With Nintendo game sales long dominated by in-house franchises, it can be hard for outsiders to break through.
Sega's first brick-and-mortar store in Japan is an example of how the country's video game industry is thinking of its digital products as tangible experiences.
LIFE / Digital
Jul 18, 2025
Sega’s first Japan store signals ‘immersive entertainment’ push
Opened on July 18 in the Shibuya Parco building, the video game company’s brick-and-mortar venture hints at a broader trend in Japan’s gaming landscape.
After nearly shuttering earlier this year, the Tokyo-based Game Preservation Society continues its work to save the early history of Japanese gaming.
LIFE / Digital
Jul 12, 2025
‘Our ultimate goal is to save every single Japanese video game’
The Tokyo-based Game Preservation Society almost shuttered earlier this year, but a flood of support has buoyed efforts to save games on extinct media.
A customer buys a Nintendo Switch 2 in Tokyo on June 5. Online outrage over the gaming console’s price, terms and features was loud but meaningless, as record-breaking sales showed once again that internet backlash rarely reflects real consumer behavior.
COMMENTARY / Japan
Jun 25, 2025
The 'internet' hated Switch 2 — consumers bought it anyway
The internet gives consumers a voice they once didn’t have. But separating signal from noise is a challenge — just look at the Switch 2.
A customer poses with a Nintendo Switch 2 console at a Bic Camera electronics store in Tokyo on June 5.
BUSINESS / Companies
Jun 11, 2025
Nintendo's Switch 2 sets sales record in boon for gaming sector
The numbers bode well for its target of selling 15 million units by March next year.
The Switch 2 is Nintendo's first new gaming console in eight years.
BUSINESS / Companies
Jun 4, 2025
Nintendo’s Switch 2 console is finally here
The long-awaited gaming console hits shelves Thursday, with booming orders and tariffs making for a complicated debut.
Clair Obscur: Expedition 33 isn't your typical Japanese role-playing game, but that hasn't stopped it from being one of the best to come from the genre in years.
LIFE / Digital / ON: GAMES
May 24, 2025
Uh-oh, is the rest of the world making JRPGs better than Japan?
Developed by a French studio, Clair Obscur: Expedition 33 has pushed the genre forward more than any Japanese-developed title in the past 10 years.
For Nintendo, it’s been a challenge making sure it can produce enough Switch 2 gaming devices to meet demand.
BUSINESS / Companies
May 20, 2025
Nintendo turns to Samsung to make chips for Switch 2
The Kyoto-based company is pivoting to Samsung because the Nvidia-based chipset that the Switch 2 employs was optimized for the Korean company’s manufacturing systems.
Kyoto's gaming landscape is dominated by Nintendo's headquarters, but a contingent of foreign-born indie developers is also working in the gaming giant's shadow.
LIFE / Digital
May 17, 2025
In Nintendo’s backyard, foreign indie game devs are thriving
“Of course, we’re all in the shadow of Nintendo, but we’re also here because of Nintendo,” says one British indie game developer.
An attendee wearing a Super Mario costume plays a Nintendo Switch 2 game console at the ExCeL London international exhibition and convention center in London on April 11.
BUSINESS / Tech
May 10, 2025
Nintendo doesn’t rule out Switch 2 price hike after soft outlook
The firm expects shipments of the system to be nearly 1.8 million shy of analysts' estimates, and could raise the price, depending on how Trump administration tariffs work out.
An attendee plays Mario Kart World during the Nintendo Switch 2 Experience event in London in April.
BUSINESS / Companies
May 8, 2025
Nintendo gives conservative sales outlook for Switch 2 amid tariff concerns
The Kyoto-based company expects to ship just 15 million units of the new console in the year to March, shy of the 16.8 million average estimated by analysts.
Excitement for Nintendo's next console is high, but a vocal contingent of fans are voicing criticism over the company's pricing strategy.
LIFE / Digital / ON: GAMES
May 5, 2025
‘Drop the price’: Behind the pushback on Nintendo’s Switch 2
Nintendo games have never been cheap, but the company seems to be nickel-and-diming more than ever with its new console.
An attendee plays with the Nintendo Switch 2 gaming device at a media event in Tokyo on April 3.
BUSINESS / Companies
Apr 24, 2025
Nintendo says demand for Switch 2 console in Japan is overwhelming
"We have received 2.2 million applications for the lottery sale at our official online store for customers in Japan alone," said Nintendo President Shuntaro Furukawa.
Sony and Nintendo might have to raise the prices of their game consoles, which are assembled mainly in China and are shipped to the United States.
BUSINESS / Companies
Apr 11, 2025
Nintendo Switch 2 and Sony PS5 likely to get price hikes due to tariffs
Pricing could come close to $590 for the soon-to-be-released Nintendo Switch 2 or Sony’s PS5 Astro Bot bundle.
Guests play the upcoming Nintendo Switch 2 console at an event in Paris on April 2.
BUSINESS / Tech
Apr 10, 2025
Nintendo gets breathing room on tariffs — just in time for Switch 2 launch
Nintendo dodges a 46% tariff on Vietnam-assembled consoles, buying time to flood the U.S. with Switch 2 units before the launch window closes.
Typhoon Halong to cause windstorms, heavy rain and high waves on the Izu islands
Typhoon Halong is moving north near the Izu Islands, with strong winds, high waves and heavy rain expected as it passes early on Thursday, prompting warnings from the weather agency.
Japan to move toward five-year integrated bachelor's-master’s programs
Japan plans to introduce nationwide five-year bachelor's-master's programs to raise graduate school enrollment and train more highly skilled professionals amid a shrinking workforce.
Chemistry Nobel winner Kitagawa says downtime helped him think up new material
Susumu Kitagawa speaks to reporters at Kyoto University on Wednesday after receiving the news that he had been awarded the Nobel Prize in chemistry the same day.
After 26 years, Komeito may be showing signs it will break with LDP
Komeito leader Tetsuo Saito (left) and LDP counterpart Sanae Takaichi meet in Tokyo on Tuesday.
Bear injures two in Japan supermarket; man killed in separate attack
A bear seen in security camera footage taken Tuesday inside a supermarket in Numata, Gunma Prefecture
With nuclear sub proposal, Japan faces array of political and tech challenges
The Jingei, the third of the Maritime Self-Defense Force's Taigei-class submarines, was commissioned in March last year. It is equipped with lithium-ion batteries, enabling it to have a longer diving time and cruising distance than older models with lead-acid batteries.
OpenAI’s Sora 2 is drowning in Japanese 'AI slop'
OpenAI has rolled out a social app powered by Sora 2, its artificial intelligence video generator, which was quickly flooded with videos featuring iconic Japanese intellectual property.
Trump has his eyes on the prize — but a Nobel win looks unlikely
A protester holds a sign with an image depicting U.S. President Donald Trump and the words "Nobel" written on it, as supporters and family members of hostages who were kidnapped during the deadly Oct. 7, 2023, attack on Israel by Hamas, demonstrate to demand the immediate end of the war and the release of all hostages, outside the U.S. Consulate in Tel Aviv, on Sept. 2.
‘Takaichi trade’ stalls as political reality calls for wait-and-see approach
Tokyo stocks staged a powerful rally on Monday. On Tuesday, they rallied again, then retreated.
How a family-run landscaper turned the Osaka Expo green
The team at Ryokukou Garden consists primarily of a single family, including Toshiki Tanisaki (second from right), who led the company's efforts at the Osaka Expo, Chikako Tanisaki (fifth from right), who performs daily maintanence at the expo, and Takeshi Tanisaki (fourth from right), who added a nursery to the family farm more than 50 years ago.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Growing families are being priced out of Tokyo’s condo market, forced to choose between downtown convenience and suburban space.
Is living in central Tokyo still affordable?
By Alex K.T. Martin

SUSTAINABLE JAPAN

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