Tag - nintendo

 
Menu
Search
 
August 04, 2025
 

Today's print edition

Home Delivery
Subscribe for more access

NINTENDO

Merchandise are pictured for sale at a Nintendo store in central Tokyo on Friday.
BUSINESS / Tech
Aug 2, 2025
Nintendo to raise U.S. pricing of original Switch hardware
Nintendo attributed the changes to "market conditions," a hint at the impact of the Trump administration’s tariffs.
Nintendo said its quarterly revenue had more than doubled year-on-year thanks to the Switch 2, which became the world's fastest-selling console after its launch in June.
BUSINESS / Companies
Aug 1, 2025
Nintendo keeps Switch 2 forecast unchanged despite hot start
The Kyoto-based company said on Friday that it still expects to sell 15 million units of its next-generation hardware by March, maintaining a conservative view.
Visitors play Hades 2, an upcoming independent game for Nintendo's Switch 2, during the BitSummit indie gaming expo in the city of Kyoto on Friday.
BUSINESS / Tech / FOCUS
Jul 19, 2025
Indie game studios battle for piece of Switch 2 success
With Nintendo game sales long dominated by in-house franchises, it can be hard for outsiders to break through.
Sega's first brick-and-mortar store in Japan is an example of how the country's video game industry is thinking of its digital products as tangible experiences.
LIFE / Digital
Jul 18, 2025
Sega’s first Japan store signals ‘immersive entertainment’ push
Opened on July 18 in the Shibuya Parco building, the video game company’s brick-and-mortar venture hints at a broader trend in Japan’s gaming landscape.
After nearly shuttering earlier this year, the Tokyo-based Game Preservation Society continues its work to save the early history of Japanese gaming.
LIFE / Digital
Jul 12, 2025
‘Our ultimate goal is to save every single Japanese video game’
The Tokyo-based Game Preservation Society almost shuttered earlier this year, but a flood of support has buoyed efforts to save games on extinct media.
A customer buys a Nintendo Switch 2 in Tokyo on June 5. Online outrage over the gaming console’s price, terms and features was loud but meaningless, as record-breaking sales showed once again that internet backlash rarely reflects real consumer behavior.
COMMENTARY / Japan
Jun 25, 2025
The 'internet' hated Switch 2 — consumers bought it anyway
The internet gives consumers a voice they once didn’t have. But separating signal from noise is a challenge — just look at the Switch 2.
A customer poses with a Nintendo Switch 2 console at a Bic Camera electronics store in Tokyo on June 5.
BUSINESS / Companies
Jun 11, 2025
Nintendo's Switch 2 sets sales record in boon for gaming sector
The numbers bode well for its target of selling 15 million units by March next year.
The Switch 2 is Nintendo's first new gaming console in eight years.
BUSINESS / Companies
Jun 4, 2025
Nintendo’s Switch 2 console is finally here
The long-awaited gaming console hits shelves Thursday, with booming orders and tariffs making for a complicated debut.
Clair Obscur: Expedition 33 isn't your typical Japanese role-playing game, but that hasn't stopped it from being one of the best to come from the genre in years.
LIFE / Digital / ON: GAMES
May 24, 2025
Uh-oh, is the rest of the world making JRPGs better than Japan?
Developed by a French studio, Clair Obscur: Expedition 33 has pushed the genre forward more than any Japanese-developed title in the past 10 years.
For Nintendo, it’s been a challenge making sure it can produce enough Switch 2 gaming devices to meet demand.
BUSINESS / Companies
May 20, 2025
Nintendo turns to Samsung to make chips for Switch 2
The Kyoto-based company is pivoting to Samsung because the Nvidia-based chipset that the Switch 2 employs was optimized for the Korean company’s manufacturing systems.
Kyoto's gaming landscape is dominated by Nintendo's headquarters, but a contingent of foreign-born indie developers is also working in the gaming giant's shadow.
LIFE / Digital
May 17, 2025
In Nintendo’s backyard, foreign indie game devs are thriving
“Of course, we’re all in the shadow of Nintendo, but we’re also here because of Nintendo,” says one British indie game developer.
An attendee wearing a Super Mario costume plays a Nintendo Switch 2 game console at the ExCeL London international exhibition and convention center in London on April 11.
BUSINESS / Tech
May 10, 2025
Nintendo doesn’t rule out Switch 2 price hike after soft outlook
The firm expects shipments of the system to be nearly 1.8 million shy of analysts' estimates, and could raise the price, depending on how Trump administration tariffs work out.
An attendee plays Mario Kart World during the Nintendo Switch 2 Experience event in London in April.
BUSINESS / Companies
May 8, 2025
Nintendo gives conservative sales outlook for Switch 2 amid tariff concerns
The Kyoto-based company expects to ship just 15 million units of the new console in the year to March, shy of the 16.8 million average estimated by analysts.
Excitement for Nintendo's next console is high, but a vocal contingent of fans are voicing criticism over the company's pricing strategy.
LIFE / Digital / ON: GAMES
May 5, 2025
‘Drop the price’: Behind the pushback on Nintendo’s Switch 2
Nintendo games have never been cheap, but the company seems to be nickel-and-diming more than ever with its new console.
An attendee plays with the Nintendo Switch 2 gaming device at a media event in Tokyo on April 3.
BUSINESS / Companies
Apr 24, 2025
Nintendo says demand for Switch 2 console in Japan is overwhelming
"We have received 2.2 million applications for the lottery sale at our official online store for customers in Japan alone," said Nintendo President Shuntaro Furukawa.
Sony and Nintendo might have to raise the prices of their game consoles, which are assembled mainly in China and are shipped to the United States.
BUSINESS / Companies
Apr 11, 2025
Nintendo Switch 2 and Sony PS5 likely to get price hikes due to tariffs
Pricing could come close to $590 for the soon-to-be-released Nintendo Switch 2 or Sony’s PS5 Astro Bot bundle.
Guests play the upcoming Nintendo Switch 2 console at an event in Paris on April 2.
BUSINESS / Tech
Apr 10, 2025
Nintendo gets breathing room on tariffs — just in time for Switch 2 launch
Nintendo dodges a 46% tariff on Vietnam-assembled consoles, buying time to flood the U.S. with Switch 2 units before the launch window closes.
Guests play with the new Nintendo Switch 2 video game console system during a presentation at the Grand Palais in Paris on Wednesday.
BUSINESS / Tech
Apr 5, 2025
Nintendo delays Switch 2 preorders in U.S. over tariff concerns
The Kyoto-based company is delaying preorders of its hotly anticipated gaming console as it assesses the fallout from the trade tariffs.
Nintendo’s Switch 2 presentation amazed with unexpected game reveals, impressive hardware upgrades and a surprising price announcement, but its two-tier pricing strategy and higher cost left fans both excited and confused.
COMMENTARY / World
Apr 3, 2025
Nintendo's Switch 2 reveal had a big surprise: The price
An hourlong presentation finally lifted the lid on the Switch 2, which will go on sale June 5 for $450 — though less if you speak Japanese.
The controllers for the Switch 2 will attach to the console magnetically rather than sliding on rails as with the original device.
LIFE / Digital
Apr 3, 2025
Nintendo to launch the Switch 2 on June 5
The gaming giant's newest console will retail for ¥49,980 for its Japanese-only version and ¥69,980 for multilingual and multiregion support.
Japan's jobs-to-applicant ratio falls to 1.22 in June
Japan's seasonally adjusted effective job-to-applicant ratio dipped to 1.22 in June, down 0.02 point from the previous month, according to the labor ministry.
Why did such a powerful earthquake produce such a weak tsunami?
A person records images of waves following a tsunami advisory generated by local authorities after an earthquake struck off Russia's Kamchatka Peninsula, prompting warnings and evacuations stretching across at the South Pacific, in Vina del Mar, Chile, on Wednesday.
Japanese students struggle with description-type tests
The average correct answer rate for description-type questions in the Japanese-language section of the fiscal 2025 national achievement test for third-year junior high school students was as low as 25.6%, according to the education ministry.
Junglia brought dinos back to Okinawa. But will it bring tourists?
At Panorama Dining, one of Junglia’s two proper restaurants that also doubles as the rooftop Inifinity Terrace overlook, guests can pay extra to sit in balcony tables made to look like birds’ nests overlooking the park grounds.
Last soldiers of Imperial Japanese Army have a warning for younger generations
Kunshiro Kiyozumi, 97, who was the youngest crew member of the Imperial Japanese Navy submarine I-58 in World War II, on his way to a restaurant to have lunch in Matsuyama, Japan, on April 29.
How Trump is gaslighting on climate change — with Japan’s help
The Bishu Maru LNG tanker, owned by Kawasaki Kisen Kaisha, next to the Freeport LNG terminal in Texas
Junglia brought dinos back to Okinawa. But will it bring tourists?
At Panorama Dining, one of Junglia’s two proper restaurants that also doubles as the rooftop Inifinity Terrace overlook, guests can pay extra to sit in balcony tables made to look like birds’ nests overlooking the park grounds.
From Osaka to the NHL: Jordan Spence hopes to inspire young Japanese hockey players
Ottawa Senators defenseman Jordan Spence helps lead the Dreamskate Japan hockey camp in Tomakomai, Hokkaido, on July 5.
Coordination office marks first step in U.S. Forces Japan’s shift to ‘warfighting’ command
U.S., Japanese and Australian staff work in the JJOC Cooperation Team office at the U.S. Army’s Hardy Barracks in central Tokyo in this image posted to the Australian Embassy's X account on July 25.
GTN takes a chance on newcomers to Japan
Hiroyuki Goto, president of GTN. The company started after Goto personally co-signed leases for around 20 non-Japanese people, including some friends and friends of friends.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Ichiro Suzuki, one of the most iconic players in NPB and MLB history, was elected to the Baseball Hall of Fame with 99.7% of the vote.
With Hall of Fame induction, Ichiro makes himself heard loud and clear
By Jason Coskrey

SUSTAINABLE JAPAN

Smile! It’s ‘Sanrio Time,’ now and ever after
Smile! It’s ‘Sanrio Time,’ now and ever after

SPECIAL SUPPLEMENTS note

Read more

SUPPLEMENTS BINDER