Tag - advertising

 
 

ADVERTISING

Japan Times
BUSINESS / Companies
Jan 21, 2021
Dentsu mulls selling headquarters building as employees work remotely
Dentsu has about 9,000 employees working at the headquarters building, but only 20% of them are currently commuting to the office as part of efforts to curb virus infections.
Japan Times
BUSINESS
Dec 25, 2020
Domestic sponsors agree to extend contracts for delayed Tokyo Games
Tokyo 2020 organizers expect more than u00a522 billion in additional contributions from them.
Japan Times
JAPAN
Dec 23, 2020
Ad agency chief Sasaki gets creative control of Tokyo Games ceremonies
Organizers say the revamping of the ceremonies' creative planning team is necessary in order to create more speedy and efficient workflows.
Japan Times
WORLD / Society
Nov 21, 2020
Kids see many ads but few educational videos on YouTube, study shows
A report found that adverts were present on 95% of videos analyzed, with a fifth of the ads being categorized as age inappropriate.
Japan Times
BUSINESS
Nov 3, 2020
Big Tech draws record revenue and harsh criticism with U.S. election ads
The presidential campaigns for each party more than doubled their ad spending on Facebook compared with the presidential candidates in the 2016 race.
Japan Times
JAPAN
Oct 20, 2020
Ad behemoth faces claims of conflict of interest in Tokyo Olympic campaign
“Adult understanding” investigated as a potential conflict of interest for the Japanese advertising giant.
Japan Times
WORLD / Politics
Oct 8, 2020
Facebook widens ban on political ads as alarm rises over election
The company now plans to prohibit all political and issue-based advertising after the polls close on Nov. 3 for an undetermined length of time.
Japan Times
JAPAN / Society
Sep 25, 2020
Akita student campaigns to eliminate YouTube body-shaming ads
Aoi Murata, 20, a third-year student at Akita University of Art, had amassed over 46,000 signatures by early September in support of a campaign she began in April.
Japan Times
WORLD / Politics
Sep 5, 2020
Why Facebook’s blocking of new U.S. political ads may fall short
Political ads on Facebook are just one piece of content; political misinformation also flourishes in messages that people post and in discussions in private groups.
Japan Times
BUSINESS / Tech
Aug 28, 2020
Facebook allows ads to be served to users in mainland China
Facebook has long said it works with Chinese advertisers to reach users only outside the country, but its advertising system tells a different story.
Japan Times
JAPAN
Aug 21, 2020
Japan awards COVID-19 relief work to Deloitte affiliate following Dentsu controversy
The contract for the second round of payouts was awarded to Deloitte Tohmatsu Financial Advisory on Aug. 14 for about u00a542.8 billion.
Japan Times
JAPAN / FOCUS
Jul 28, 2020
Cushy coronavirus aid contract puts Japan ad giant Dentsu under spotlight
The ad giant has acquired the task of distributing a $20 billion package to help ailing businesses.
Japan Times
BUSINESS / Tech / FOCUS
Jul 13, 2020
Google search upgrades make it harder for websites to win traffic
For some web publishers that have historically relied on the internet giant to send users to their sites, the subtle tweaks have siphoned off vital traffic.
Japan Times
WORLD
Jun 30, 2020
Google stymies media companies from chipping away at its data dominance
Alphabet Inc's Google upended plans by European media companies to block it from harvesting data about their readers and slash some of its dominance in online advertising, seven people involved in the talks said this month.
Japan Times
BUSINESS / Companies
Jun 29, 2020
Facebook’s growing ad exodus means more risks to revenue growth
No single company can significantly dent growth at Facebook, but a rising tally adds to pressure on other brands to follow suit.
Japan Times
BUSINESS / Tech
Jun 27, 2020
Mark Zuckerberg loses $7 billion as companies boycott Facebook ads
Mark Zuckerberg just became $7.2 billion poorer after a flurry of companies pulled advertising from Facebook Inc.’s network.
Japan Times
BUSINESS / Companies
Jun 24, 2020
Facebook ad boycott gains steam, but small firms can't quit so easily
A number of major apparel brands have promised to pull advertising money from Facebook Inc. as part of a coordinated campaign to pressure the social-media giant to crack down on hate speech and misinformation amid nationwide civil-rights protests and the lead-up to the 2020 U.S. presidential election.
Japan Times
JAPAN
Jun 5, 2020
Dentsu evacuates Tokyo HQ after bomb threat
The threat says: 'Warning of explosion at Dentsu's Shiodome headquarters building with deadline past 7:00 a.m. on June 7, Sunday.'
Japan Times
BUSINESS / Economy
May 9, 2020
Hard sell: Japan’s retail sector may need to reinvent itself in the wake of the COVID-19 pandemic
A sea change in shopping habits amid the new coronavirus outbreak could impact marketing and distribution across the country for years to come.
Japan Times
JAPAN
Apr 5, 2020
Businessman paid ¥881 million by Tokyo's Olympic bid committee lobbied figure at center of French graft probe
A businessman who received millions of dollars for his work on Tokyo's successful campaign to host the 2020 Olympics, which were postponed in March due to COVID-19, has said he played a key role in securing the support of a former Olympics powerbroker suspected by French prosecutors of taking bribes to help Japan's bid.

Longform

Later this month, author Shogo Imamura will open Honmaru, a bookstore that allows other businesses to rent its shelves. It's part of a wave of ideas Japanese booksellers are trying to compete with online spaces.
The story isn't over for Japan's bookstores