Forget the $9 billion of fines that came before. They barely scratched the surface. For Google, this is the big one.

On Tuesday the European Commission announced a formal probe into the search giant’s practices in online advertising. After years of antitrust investigations, this is by a country mile the most important, because it focuses on how Google actually makes most of its money.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.