Tag - advertising

 
Menu
Search
 
April 28, 2024
 

Today's print edition

Home Delivery
Subscribe for more access

ADVERTISING

Japan Times
COMMUNITY / Issues / THE FOREIGN ELEMENT
Aug 26, 2013
Kaizen and the art of human wa maintenance
Kaizen here is organic, ubiquitous and attuned to the physical and psychological needs of human beings. At its best, this 'human-scale kaizen' eliminates or eases many of the mundane uncertainties, annoyances and embarrassments of daily life.
BUSINESS / Tech
Aug 23, 2013
As promoters follow users, not sites, ads can pop up in distressing ways
Ads for knockoff Louis Vuitton bags pop up on the luxury retailer's official Facebook page. A Toyota advertisement shows up on a news article about a car crash. Or an ad for Dove promoting women's "real beauty" shows up on a Facebook page glorifying domestic violence.
BUSINESS / Tech
Aug 23, 2013
Yahoo gets more traffic than Google for first time since '11
There is some good news for Yahoo chief executive Marissa Mayer: Yahoo has topped Google in Web traffic for the first time since May 2011. Research firm comScore reported Yahoo logged 196.6 million unique visitors in July, compared with its rival's 192.3 million.
BUSINESS / Tech
Jul 25, 2013
Fox loses second ad-skipping battle
A U.S. federal court decision Wednesday gave fresh support to a new technology that helps consumers avoid a basic irritant of television viewing — the commercial.
Japan Times
JAPAN / Media / MEDIA MIX
Jun 9, 2013
'Nutritious' claims need to be taken with a pinch of salt
During a recent visit to the United States, I was impressed by several advertising campaigns. The American Beverage Association (ABA) is running a series of spots that alternatingly complain of what it deems the over-regulation of soft drinks and promote the efforts of member manufacturers to make their products less conspicuously unhealthy, the idea being that consumers know what they want better than politicians or bureaucrats do. In a similar vein, I saw many commercials for class action suits by lawyers groups soliciting viewers who may have suffered adverse effects from specific drugs or medical treatments. Suing hospitals and pharmaceutical companies is big business.
Japan Times
JAPAN / Media / Japan Pulse
Sep 20, 2012
Today's J-blip: Gatsby Moving Rubber hair wax
Gatsby's new ad is certainly eye-catching, if not hair-raising.
Japan Times
JAPAN / Media / Japan Pulse
Jun 21, 2011
Is Facebook's 'Check-in Coupon' a good deal in Japan?
Facebook makes a foray into Japan's mobile coupon market with location-based discounts, but will social shopping catch on?
JAPAN / Media / Japan Pulse
Jan 18, 2010
Augmented Reality taking it to another level
Augmented reality is coming into its own, revealing more and more hidden layers of info. It's all there for the taking.
Town to block view of Mount Fuji in response to overtourism
The town government of Fujikawaguchiko, Yamanashi Prefecture, decided to set up a 2.5-meter-high screen to prevent tourists from taking pictures of Mount Fuji looming behind a convenience store.
Number of homeless in Japan hits record low
Homeless people sleep on the street in Tokyo's Shinjuku Ward in August 2021.
Japan wants you to spend more with ‘luxury tourism’
Performers play a traditional drum unique to Wajima, Ishikawa Prefecture, in the prefectural capital of Kanazawa on March 16 to mark the extension of the Hokuriku Shinkansen line to Tsuruga Station in Fukui Prefecture.
'So hot you can't breathe': Extreme heat hits the Philippines
A pedestrian cools himself with a folding hand fan as he waits for a ride along a road in Manila on Wednesday, as extreme heat hit the Philippines.
Air China to buy 100 locally made C919 jets in $11 billion deal
A Comac C919 during an aerial display at the Singapore Airshow at Changi Exhibition Centre in Singapore in February
Casa del Cibo: A thriving jewel born from Tohoku’s harsh past
When chef Ryohei Ikemi moved to Hachinohe, Aomori Prefecture, and opened Casa del Cibo in 2011, it was the first proper Italian restaurant in the city.
Tokyo's Koto Ward by-election a race unlike any other
Natsumi Sakai, the Constitutional Democratic Party of Japan’s candidate and one of four female candidates running in the by-election, touts her experience as a cancer survivor and midwife as having prepared her to tackle issues that women currently face.
Town to block view of Mount Fuji in response to overtourism
The town government of Fujikawaguchiko, Yamanashi Prefecture, decided to set up a 2.5-meter-high screen to prevent tourists from taking pictures of Mount Fuji looming behind a convenience store.
Top U.S. and China diplomats talk tough amid warnings of new ‘downward spiral’
U.S. Secretary of State Antony Blinken and China's Foreign Minister Wang Yi at the Diaoyutai State Guesthouse in Beijing on Friday
Kyotographie's strong 12th edition shines light into the margins
Yassine Alaoui Ismaili, who goes by Yoriyas, turned to photography, shooting motion while in motion himself, after an injury forced him to give up his career as a professional breakdancer.

Podcast

From easily navigable train stations to the helpfulness of its municipal staff, Tokyo has earned high praise for its commitment to accessibility for disabled travelers.
[Rebroadcast] Japan is doing better on accessibility than you may think

Longform

Later this month, author Shogo Imamura will open Honmaru, a bookstore that allows other businesses to rent its shelves. It's part of a wave of ideas Japanese booksellers are trying to compete with online spaces.
The story isn't over for Japan's bookstores
By Alex K.T. Martin

SUSTAINABLE JAPAN

Students ‘study abroad’ on island of Suo Oshima
Students ‘study abroad’ on island of Suo Oshima

SPECIAL SUPPLEMENTS note

Read more

SUPPLEMENTS BINDER