Tag - advertising

 
Menu
Search
 
August 25, 2025
 

Today's print edition

Home Delivery
Subscribe for more access

ADVERTISING

A view of a Nestle, La Laitiere product cover in a supermarket in Paris. The video of Nestle's version of Baroque artist Johannes Vermeer's oil painting The Milkmaid generated sigificant "media value" for the Swiss food giant.
BUSINESS / Companies
Aug 21, 2023
From 'Mad Men' to machines? Big advertisers shift to AI
Many companies remain wary of security and copyright risks, however, meaning humans will remain part of the process for the foreseeable future.
England goalkeeper Mary Earp has criticized team outfitter Nike over failing to produce replicas of her uniform for sale.
SOCCER / Women's World cup
Aug 15, 2023
Adidas and Nike navigate bumps in retail demand as WWC breaks records
As the market for women's soccer grows, marketers have to juggle the fan base's ever-changing demands.
Japan Times
JAPAN / FOCUS
Jun 26, 2023
Japan's new ban on stealth marketing won't hold influencers to account
Only advertisers such as companies will be held liable for violations, leaving questions about the effectiveness of the regulation set to come into effect in October.
Japan Times
BUSINESS
Jun 10, 2023
U.K. bans ‘misleading’ fossil fuel ads that overemphasize renewables
All of the campaigns targeted by the U.K. authorities emphasize the oil companies’ ambitions on renewable energy but fail to mention their sizeable carbon footprints.
Japan Times
BUSINESS
Apr 10, 2023
South Korea eyes fines for corporate greenwashing
Under a draft law, a financial penalty of 3 million won will be handed out to companies that are deemed to have misled the public about their green credentials.
JAPAN / Crime & Legal
Mar 30, 2023
Dentsu to continue Olympics-related business despite indictment
Dentsu and others were indicted last month over allegedly rigging bids for contracts related to Tokyo Games venue management.
BUSINESS / FOCUS
Mar 6, 2023
Osaka’s exclusion of Dentsu and Hakuhodo expected to impact 2025 Expo
The two companies have been excluded from the event following their indictment over Tokyo Games bid-rigging, but not many ad firms in Japan boast their level of experience.
Japan Times
BUSINESS
Feb 25, 2023
Ad giant Dentsu acknowledges culpability in Tokyo Games bid-rigging, report says
Dentsu President Hiroshi Igarashi made the comments during questioning by the Tokyo District Public Prosecutor's Office, NHK said Saturday, citing a source it did not name.
JAPAN / Explainer
Feb 15, 2023
The continuing saga of the Tokyo Games scandal
The arrest of four more people last week has shaken the Japanese Olympic Committee and dealt a further blow to Sapporo’s quest to host the 2030 Winter Games.
JAPAN
Feb 10, 2023
Osaka Prefecture suspends scandal-hit Dentsu from bidding for contracts
The move by the prefecture comes as a former executive of the advertising agency was arrested earlier this week in a bid-rigging scandal involving contracts linked to the Tokyo Games.
JAPAN
Feb 9, 2023
Dentsu and other firms may face criminal charges over alleged Olympics bid-rigging
The Tokyo District Public Prosecutor's Office and the Fair Trade Commission are considering action against six firms suspected of predetermining who would plan test events and manage venues.
Japan Times
BUSINESS
Jan 25, 2023
U.S. sues Google to break up ad unit in heated antitrust fight
Google said in blog post that the lawsuit 'attempts to pick winners and losers in the highly competitive advertising technology sector.'
Japan Times
BUSINESS / Companies
Jan 24, 2023
U.S. Justice Department poised to sue Google over digital ad market dominance
The lawsuit will mark the Justice Department’s second monopoly case against the company, which is the No. 1 player in the $278.6 billion U.S. digital-ad market.
Japan Times
JAPAN
Dec 28, 2022
Japan's Consumer Affairs Agency seeks regulation of stealth marketing
In a questionnaire, about 40% of influencers surveyed said that they had experienced requests from advertisers for stealth marketing.
JAPAN / Crime & Legal
Nov 29, 2022
Two more firms raided over alleged bid-rigging in Tokyo Olympics test events
Investigators from the Tokyo District Public Prosecutors Office and the Fair Trade Commission jointly searched advertising agency ADK Marketing Solutions and production company Dentsu Live.
Japan Times
BUSINESS / Tech
Nov 29, 2022
Elon Musk says Apple has mostly stopped advertising on Twitter
The billionaire attacked the iPhone maker with a flurry of tweets Monday, saying the company had cut its Twitter advertising and threatened to bump the social network from Apple's app store.
Japan Times
BUSINESS / Tech
Nov 22, 2022
Activists pile pressure on brands after Trump's Twitter account reinstated
Twitter, which lost much of its communications team when Musk slashed the staff shortly after taking over, has not immediately responded to request for comment.
Japan Times
JAPAN / Crime & Legal
Oct 22, 2022
Arrested former ADK chief denies giving bribes to Tokyo Olympic exec
The ex-head of the ad agency is said to be claiming that the money paid to the former executive member was too much to be regarded as a bribe.
Japan Times
COMMUNITY / Our Lives / 20 QUESTIONS
Oct 22, 2022
Peter Liedberg: ‘It’s rare for businesses in Japan to even know about sign painting’
A Swedish graphic designer and sign painter finds that if you have a genuine interest in what you're doing, then it's less painful trying to become better at it.
JAPAN / Crime & Legal
Sep 18, 2022
Ex-Tokyo Games executive suspected of giving favors to ad agency ADK
Haruyuki Takahashi has been arrested on suspicion of taking bribes from companies including Aoki Holdings Inc. over Tokyo Games sponsorship contracts.
Japan to revise romanization rules for first time in 70 years
The Agency for Cultural Affairs is recommending replacing the government’s long-standing Kunrei system with more widely used Hepburn-style spellings.
Character-crazed Japan has little appetite for Labubu
A pop-up advertisement for the newly opened Chiikawa Park in Tokyo's Ikebukuro neighborhood demonstrates how the country is chockful of cute characters — to the detriment of trends like Labubu.
At meeting rich in symbolism, Ishiba and South Korea's Lee agree to steadily build ties
South Korean President Lee Jae Myung and Prime Minister Shigeru Ishiba shake hands at joint press announcement after summit talks in Tokyo on Saturday.
Are 'coolcations' the answer for Japan's heat-weary tourists?
Hikers on a trail in Hakuba, Nagano Prefecture. As extreme heat continues to grip Japan, a tectonic shift may be underway in the nation’s summer tourism scene as more people gravitate toward cooler destinations.
Japan to boost support for joint ride-hailing services
Tatsuaki Igarashi, mayor of Tsukuba, Ibaraki Prefecture, exits a ride-sharing vehicle at Tsukuba Station in January.
Germany's first sakemaker offers a bold brew of ideas
Reigen, Germany's first sake brewery, makes a diverse, nontraditional range of sake that includes fruit-flavored sips and wine barrel-aged renditions.
Alicia Keys closed Summer Sonic, but J-pop owned it
Summer Sonic’s 2025 lineup demonstrated its strength, showcasing the latest in J-pop, including “new kawaii” act Fruits Zipper.
Is the LDP’s catch-all approach to politics still effective?
Former economic security minister Sanae Takaichi visits Yasukuni Shrine in Tokyo on Aug. 15. Political commentator Toru Hashimoto has suggested that Takaichi ought to lead a group of like-minded hawkish politicians out of the Liberal Democratic Party and form their own party.
Fingers sore from too much phone time? You might have ‘sumaho yubi.’
A catch-all term for tendonitis and arthritis caused by excessive smartphone use, 'sumaho yubi' may be difficult to treat for gadget-crazy Japan.
As farm minister, Koizumi is held ‘hostage’ by Ishiba
Farm minister Shinjiro Koizumi (center) attends a Lower House session on Aug. 1. Locking Koizumi into the Cabinet is Prime Minister Shigeru Ishiba’s way of turning a potential rival into a team player, according to one expert.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Tetsuzo Shiraishi, speaking at The Center of the Tokyo Raids and War Damage, uses a thermos to explain how he experienced the U.S. firebombing of March 1945, when he was just 7 years old.
From ashes to high-rises: A survivor’s account of Tokyo’s postwar past
By Alex K.T. Martin

SUSTAINABLE JAPAN

Smile! It’s ‘Sanrio Time,’ now and ever after
Smile! It’s ‘Sanrio Time,’ now and ever after

SPECIAL SUPPLEMENTS note

Read more

SUPPLEMENTS BINDER