Tag - advertising

 
 

ADVERTISING

Japan Times
JAPAN / FOCUS
Aug 14, 2022
Tokyo Olympic scandals put marketing giant Dentsu's business in spotlight
Prosecutors are now investigating Haruyuki Takahashi, and the suspicious flow of funds from Aoki Holdings to his company.
Japan Times
BUSINESS / Companies
Jul 3, 2022
British ad giant WPP looking for opportunities in aging Japan
For an advertising company, Japan is an important market with the world's third-largest revenue after the United States and China, according to WPP.
Japan Times
BUSINESS / Tech
Oct 28, 2021
Spotify’s advertising business beats forecasts thanks to podcasting
The firm reported a 75% jump in advertising sales for the third quarter and has projected over u00a5131.8 billion in advertising sales for the first time on an annual basis.
Japan Times
JAPAN / Media / Japan Pulse
Sep 4, 2021
Asahi drops body-shaming ads. Will other outlets follow?
Body hair? Bad. Overweight? Bad. Japanese advertising isn't always subtle when it comes to body shaming — and a dip in ad prices on YouTube led to more of it during the pandemic.
Japan Times
BUSINESS / Companies
Jul 31, 2021
Olympics ratings slump forces NBC to haggle with advertisers
With the coverage now at its halfway point, average nightly viewership through Tuesday was down 42% from the 2016 Summer Games across all of NBC's outlets.
Japan Times
COMMENTARY / World
Jun 23, 2021
Europe is finally hitting Google where it hurts most
Forget the $9 billion of fines that came before. They barely scratched the surface. For Google, this is the big one.
Japan Times
BUSINESS
Jun 2, 2021
As unpredictable Olympics loom, Japan's sponsors struggle to adapt
More than 60 Japanese companies together paid a record of more than $3 billion to sponsor the Tokyo Games, an event most Japanese now want canceled or delayed again.
Japan Times
ASIA PACIFIC / Society
May 29, 2021
When is a sausage just a sausage? Controversial ads fuel South Korea's sexism debate.
This month three South Korean companies and the Seoul police have had to pull ads and other content after men's rights groups claimed that 'small penis' symbols were used, insulting men.
Japan Times
JAPAN
May 12, 2021
Tokyo 2020 sponsor Toyota 'conflicted' over pandemic Olympics
'To be honest, we are conflicted every day over what the best course of action is,' said Jun Nagata, the automaker's operating officer.
Japan Times
JAPAN
May 11, 2021
Ad campaign critical of Japan's coronavirus response makes waves
The full-page ad by Takarajimasha, featuring a World War II-era photo of Japanese children training to fight with sticks, was a rare rebuke of the pandemic response by a private firm.
Japan Times
BUSINESS / Tech
Apr 27, 2021
Japan to regulate digital ads under law on IT giants
The move could be the world's first legislation to regulate digital advertisements if measures aimed at securing transparency and fairness in the industry are added.
Japan Times
JAPAN
Apr 15, 2021
Backlash hits mascot designed to sell Fukushima water release
'If (the government) thinks it can get the general public to understand just by creating a cute character, it is making a mockery of risk communication,' one critic tweeted.
Japan Times
JAPAN / Society
Mar 24, 2021
Ad saying gender equality is 'outdated' sparks outrage in Japan
The online advertisement for an evening news program featuring a woman playfully criticizing the debate over gender equality was criticized as being sexist.
Japan Times
JAPAN
Mar 18, 2021
Tokyo 2020 creative chief quits over Naomi Watanabe 'Olympig' pitch
Hiroshi Sasaki floated the idea of comedian Naomi Watanabe descending from the sky in porcine form during the opening ceremony, a magazine reports.
Japan Times
BUSINESS / Tech / FOCUS
Feb 16, 2021
Advertisers on U.S. TikTok flock back as Trump's threats recede
Accused by the Trump administration of being a front for the Chinese government, TikTok's ad business looked bleak last July.
Japan Times
BUSINESS / Companies
Feb 16, 2021
Ad giant Dentsu sees record net loss as revenue falls amid pandemic
The annual loss almost doubled from u00a580.89 billion in fiscal 2019 after Dentsu had to record an impairment loss related to its overseas business.
Japan Times
ASIA PACIFIC
Feb 12, 2021
Life without Google: Australia is now facing the unthinkable
Potential fallout from a spat goes far beyond Australia for Google, whose dominance of global advertising has made it a target for watchdogs worldwide.
Japan Times
JAPAN
Feb 10, 2021
Toyota president 'disappointed' by Tokyo 2020 chief Mori's sexist comments
The carmaker, a worldwide Olympic sponsor, said it issued Toyoda's message on Wednesday because it concluded it should not keep silent.
Japan Times
JAPAN
Feb 9, 2021
Tokyo Games sponsors speak up as Mori fallout continues
During a meeting with Olympic organizers Monday evening, several sponsors said advertising at the games could do more harm than good.
Japan Times
BUSINESS / Companies
Jan 31, 2021
No Plan B: Japan's sponsors shelve ads as mood sours over Olympics
Sponsors also worry that organizers have not told them what contingency plans there are in case the pandemic derails the games again this year.

Longform

Later this month, author Shogo Imamura will open Honmaru, a bookstore that allows other businesses to rent its shelves. It's part of a wave of ideas Japanese booksellers are trying to compete with online spaces.
The story isn't over for Japan's bookstores