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April 28, 2024
 

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ADVERTISING

Japan Times
BUSINESS
Sep 12, 2016
At U.S. Open, Japanese brands leave Nike, Adidas in the dust
It's called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese.
Japan Times
JAPAN
Aug 19, 2016
Dentsu to push simplified Japanese to ease communication with tourists
As part of its project to encourage the creation of tourism services, advertising giant Dentsu Inc. will urge the public to use simple Japanese when communicating with tourists.
BUSINESS / Companies
Aug 9, 2016
Dentsu to buy U.S. data marketing firm Merkle Group
Advertising agency Dentsu Inc. said Tuesday it will buy a majority stake in U.S. data marketing agency Merkle Group Inc. as it expands its overseas portfolio.
Japan Times
ASIA PACIFIC
Jul 29, 2016
South China Sea PR campaign falsely suggests British lawmaker backs maritime claims
Beijing has taken its fight over the disputed South China Sea to a whole new arena — New York's Times Square — leasing a giant electronic billboard to showcase its claims in a video that falsely suggests a British lawmaker supports its position.
Japan Times
ASIA PACIFIC
May 18, 2016
North Korea's new ad men try out pitches to a growing consumer class
"Pyongyang Spirit: A drink you won't forget after drinking once," reads the text of an ad for a clear, vodka-like North Korean alcohol.
Japan Times
BUSINESS
Apr 21, 2016
Dentsu plans roadside ads that change according to driver's vehicle
In an experiment, advertising giant Dentsu Inc. plans to bring so-called targeted advertising, an increasingly popular sales method in cyberspace, into the physical world.
Japan Times
BUSINESS
Mar 21, 2016
Spending on Internet ads to overtake TV spots by 2017, forecaster says
Businesses around the world are set to spend more on Internet advertising than on television commercials for the first time in 2017, forecaster ZenithOptimedia said on Monday.
Japan Times
LIFE / Language / BILINGUAL
Jan 11, 2016
'Be strong and keep believing,' says the Trivago girl with the gift of the gab
Many foreign celebrities here speak Japanese to a high level, yet when it comes to pronunciation and intonation, few sound as accomplished as Natalie Emmons.
Japan Times
JAPAN / Media / BIG IN JAPAN
Jan 9, 2016
Publisher Takarajima-sha bets on shock therapy to revive its fortunes
With the temporary demise of its flagship publication, Takarajima looks to Showa nostalgia and shock ads in a bid to stay relevant.
Japan Times
COMMENTARY / World
Oct 8, 2015
Facebook is following you around the Internet
Social media platforms like Facebook may be pretty intrusive in how they follow your Internet activity, but that's the price of using these 'free' services.
LIFE / Language / MORNING ENGLISH
Aug 17, 2015
Let's discuss emoji in ads
In a world where promotional videos are ignored and online ad banners are blocked, advertisers have learned to speak emoji.
JAPAN / Media
Sep 4, 2014
In reversal, Asahi runs but censors critical ads
The Asahi Shimbun censors advertisements for the weekly magazines Shukan Bunshun and Shukan Shincho that were critical of the major newspaper.
COMMENTARY / World
Jul 19, 2014
Biggest effect of online ads shows up offline
Do online ads do any good at all? To find out, you just can't measure the effect on online transactions. That's almost like measuring the return on investment in television advertising by comparing total revenue achieved through the TV itself.
BUSINESS / Companies
Mar 18, 2014
Kauli plans IPO to fund U.S., Asian expansion
Kauli Inc., a digital-advertising company, is planning an initial public offering on the Tokyo Stock Exchange to finance expansion in the U.S. and Southeast Asia.
Japan Times
COMMUNITY / Issues / LABOR PAINS
Feb 12, 2014
ANA caricature speaks volumes about Japan's outdated mind-set
My personal opinion is that the ad is a disappointing anachronism, and a reminder of the parochial outlook of large Japanese corporations. The ad appeals to the facile formula that 'foreigner = white = blonde and big-nosed = English-speaking = globalization.
BUSINESS
Jan 25, 2014
Automakers gird for Super Bowl
From the Muppets to James Franco, Hollywood will be working hard for carmakers at the Super Bowl.
Japan Times
COMMUNITY / Issues / JUST BE CAUSE
Jan 24, 2014
Don't let ANA off the hook for that offensive ad
If ANA had really wanted to 'change the image of Japan,' it should have avoided racializing its product. Instead, it's just business as usual.
BUSINESS / Tech
Dec 31, 2013
New Google ad service called 'game-changing'
 
Japan Times
JAPAN / Media / MEDIA MIX
Nov 16, 2013
Amano: tracing Japan's arc through its ads
Though Yukichi Amano's field of expertise was advertising, he used his weekly newspaper columnsto comment on popular culture in general, and frequently provided other media outlets with his personal take on social trends.
Japan Times
BUSINESS / FOCUS
Oct 30, 2013
Australia's 'plain packaging' stubs out cigarette branding, prompts backlash
Marlboro cigarettes' red-and-white box and distinct typeface created one of the world's most powerful brands — by some estimates, one of the 10 most recognized consumer products.
Town to block view of Mount Fuji in response to overtourism
The town government of Fujikawaguchiko, Yamanashi Prefecture, decided to set up a 2.5-meter-high screen to prevent tourists from taking pictures of Mount Fuji looming behind a convenience store.
In Japan, regional revitalization fails to halt population decline
Sakiyama elementary school in Tamba, Hyogo Prefecture, in March .Over the past decade, the government has directed efforts toward policies designed to give young people incentives to base themselves in rural areas.
Number of homeless in Japan hits record low
Homeless people sleep on the street in Tokyo's Shinjuku Ward in August 2021.
Ukraine is far from doomed
When comparing Ukraine’s military situation in 2024 to Europe’s in 1941, Russia’s defeat seems entirely possible.
Japan wants you to spend more with ‘luxury tourism’
Performers play a traditional drum unique to Wajima, Ishikawa Prefecture, in the prefectural capital of Kanazawa on March 16 to mark the extension of the Hokuriku Shinkansen line to Tsuruga Station in Fukui Prefecture.
Japan wants you to spend more with ‘luxury tourism’
Performers play a traditional drum unique to Wajima, Ishikawa Prefecture, in the prefectural capital of Kanazawa on March 16 to mark the extension of the Hokuriku Shinkansen line to Tsuruga Station in Fukui Prefecture.
Theaster Gates’ ambitious ‘Afro-Mingei’ brings Black Chicago to Tokyo
Theaster Gates' “A Heavenly Chord” lines up church pews before seven speakers and a Hammond B3 organ, a type of electric organ prevalent in Black American churches.
Casa del Cibo: A thriving jewel born from Tohoku’s harsh past
When chef Ryohei Ikemi moved to Hachinohe, Aomori Prefecture, and opened Casa del Cibo in 2011, it was the first proper Italian restaurant in the city.
Town to block view of Mount Fuji in response to overtourism
The town government of Fujikawaguchiko, Yamanashi Prefecture, decided to set up a 2.5-meter-high screen to prevent tourists from taking pictures of Mount Fuji looming behind a convenience store.
Kyotographie's strong 12th edition shines light into the margins
Yassine Alaoui Ismaili, who goes by Yoriyas, turned to photography, shooting motion while in motion himself, after an injury forced him to give up his career as a professional breakdancer.

Podcast

From easily navigable train stations to the helpfulness of its municipal staff, Tokyo has earned high praise for its commitment to accessibility for disabled travelers.
[Rebroadcast] Japan is doing better on accessibility than you may think

Longform

Later this month, author Shogo Imamura will open Honmaru, a bookstore that allows other businesses to rent its shelves. It's part of a wave of ideas Japanese booksellers are trying to compete with online spaces.
The story isn't over for Japan's bookstores
By Alex K.T. Martin

SUSTAINABLE JAPAN

Leading Japan’s sustainability from Tokyo
Leading Japan’s sustainability from Tokyo

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