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Body shaming isn’t an issue that affects people in one country alone. For example, for years Japanese women (and more recently, men) have been bombarded with ads in trains that push “perfection.”

Body hair? Bad. Stained teeth? Bad. Excess fat, flat chests, no muscles? Bad, bad, bad. It seems there’s always something wrong with our bodies. Companies have been quick to take advantage of such insecurities in their advertising, though a report by Business Insider in 2019 cited a study that found more than 40% of young women were annoyed and offended by such ads.

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