Tag - advertising

 
 

ADVERTISING

An increasing number of companies are saying they won't use Johnny & Associates performers in new commercials.
BUSINESS / Companies
Sep 12, 2023
More companies move away from Johnny’s over sex abuse scandal
Many firms say they won't work with the agency again until it hears how Johnny's will help the victims and prevent further incidents.
New president of Johnny & Associates Noriyuki Higashiyama (left) and Julie Keiko Fujishima, who stepped down as president, take questions from the media during a news conference in Tokyo on Thursday.
JAPAN
Sep 8, 2023
Tokio Marine considers ending ad contract with Johnny's
Tokio Marine has been using Masaki Aiba, a Johnny's personality, in its advertisements since January 2022.
A view of a Nestle, La Laitiere product cover in a supermarket in Paris. The video of Nestle's version of Baroque artist Johannes Vermeer's oil painting The Milkmaid generated sigificant "media value" for the Swiss food giant.
BUSINESS / Companies
Aug 21, 2023
From 'Mad Men' to machines? Big advertisers shift to AI
Many companies remain wary of security and copyright risks, however, meaning humans will remain part of the process for the foreseeable future.
England goalkeeper Mary Earp has criticized team outfitter Nike over failing to produce replicas of her uniform for sale.
SOCCER / Women's World cup
Aug 15, 2023
Adidas and Nike navigate bumps in retail demand as WWC breaks records
As the market for women's soccer grows, marketers have to juggle the fan base's ever-changing demands.
Japan Times
JAPAN / Crime & Legal
Jul 12, 2023
Former head of ADK ad agency convicted in Tokyo Olympics bribery case
The Tokyo District Court sentenced Shinichi Ueno, 69, to a prison term of two years, suspended for four years.
Japan Times
JAPAN / FOCUS
Jun 26, 2023
Japan's new ban on stealth marketing won't hold influencers to account
Only advertisers such as companies will be held liable for violations, leaving questions about the effectiveness of the regulation set to come into effect in October.
Japan Times
BUSINESS
Jun 10, 2023
U.K. bans ‘misleading’ fossil fuel ads that overemphasize renewables
All of the campaigns targeted by the U.K. authorities emphasize the oil companies’ ambitions on renewable energy but fail to mention their sizeable carbon footprints.
Japan Times
BUSINESS
Apr 10, 2023
South Korea eyes fines for corporate greenwashing
Under a draft law, a financial penalty of 3 million won will be handed out to companies that are deemed to have misled the public about their green credentials.
Japan Times
JAPAN / Crime & Legal
Mar 30, 2023
Dentsu to continue Olympics-related business despite indictment
Dentsu and others were indicted last month over allegedly rigging bids for contracts related to Tokyo Games venue management.
Japan Times
JAPAN
Mar 28, 2023
Japan to enforce new rules on social media stealth marketing from October
The Consumer Affairs Agency has added the practice to its definition of 'improper representation,' banned under the law against unjustifiable premiums and misleading representations.
Japan Times
BUSINESS / FOCUS
Mar 6, 2023
Osaka’s exclusion of Dentsu and Hakuhodo expected to impact 2025 Expo
The two companies have been excluded from the event following their indictment over Tokyo Games bid-rigging, but not many ad firms in Japan boast their level of experience.
Japan Times
JAPAN / Crime & Legal
Feb 28, 2023
Dentsu and five other firms indicted over Olympics bid-rigging
The indictment marks the latest development in months of investigations into alleged corruption in the planning and sponsorship of the Tokyo Games.
Japan Times
JAPAN / Crime & Legal
Feb 27, 2023
President of ad giant Dentsu admits to rigging bids over Tokyo Games
Dentsu Group President and CEO Hiroshi Igarashi admitted to prosecutors that his company was responsible for rigging bids over contracts to plan and test events before the Games.
Japan Times
BUSINESS
Feb 25, 2023
Ad giant Dentsu acknowledges culpability in Tokyo Games bid-rigging, report says
Dentsu President Hiroshi Igarashi made the comments during questioning by the Tokyo District Public Prosecutor's Office, NHK said Saturday, citing a source it did not name.
Japan Times
JAPAN / Crime & Legal
Feb 17, 2023
Ex-advertising head admits to Tokyo Olympics bribery
A total 15 people have been indicted in connection with five separate channels for bribes in the scandal that has tarnished the image of the Olympics and Paralympics.
Japan Times
JAPAN / Explainer
Feb 15, 2023
The continuing saga of the Tokyo Games scandal
The arrest of four more people last week has shaken the Japanese Olympic Committee and dealt a further blow to Sapporo’s quest to host the 2030 Winter Games.
Japan Times
JAPAN
Feb 10, 2023
Osaka Prefecture suspends scandal-hit Dentsu from bidding for contracts
The move by the prefecture comes as a former executive of the advertising agency was arrested earlier this week in a bid-rigging scandal involving contracts linked to the Tokyo Games.
Japan Times
JAPAN
Feb 9, 2023
Dentsu and other firms may face criminal charges over alleged Olympics bid-rigging
The Tokyo District Public Prosecutor's Office and the Fair Trade Commission are considering action against six firms suspected of predetermining who would plan test events and manage venues.
Japan Times
JAPAN / Crime & Legal
Jan 28, 2023
Dentsu officials admit to Tokyo Olympic test event bid-rigging
The officials admitted to the wrongdoing during voluntary questioning with prosecutors, while maintaining they were not aware of any illegality at first.
Japan Times
BUSINESS
Jan 25, 2023
U.S. sues Google to break up ad unit in heated antitrust fight
Google said in blog post that the lawsuit 'attempts to pick winners and losers in the highly competitive advertising technology sector.'

Longform

Later this month, author Shogo Imamura will open Honmaru, a bookstore that allows other businesses to rent its shelves. It's part of a wave of ideas Japanese booksellers are trying to compete with online spaces.
The story isn't over for Japan's bookstores