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July 06, 2025
 

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ADVERTISING

Japan Times
JAPAN / Media / Japan Pulse
Sep 4, 2021
Asahi drops body-shaming ads. Will other outlets follow?
Body hair? Bad. Overweight? Bad. Japanese advertising isn't always subtle when it comes to body shaming — and a dip in ad prices on YouTube led to more of it during the pandemic.
Japan Times
BUSINESS / Companies
Jul 31, 2021
Olympics ratings slump forces NBC to haggle with advertisers
With the coverage now at its halfway point, average nightly viewership through Tuesday was down 42% from the 2016 Summer Games across all of NBC's outlets.
Japan Times
COMMENTARY / World
Jun 23, 2021
Europe is finally hitting Google where it hurts most
Forget the $9 billion of fines that came before. They barely scratched the surface. For Google, this is the big one.
BUSINESS
Jun 2, 2021
As unpredictable Olympics loom, Japan's sponsors struggle to adapt
More than 60 Japanese companies together paid a record of more than $3 billion to sponsor the Tokyo Games, an event most Japanese now want canceled or delayed again.
Japan Times
ASIA PACIFIC / Society
May 29, 2021
When is a sausage just a sausage? Controversial ads fuel South Korea's sexism debate.
This month three South Korean companies and the Seoul police have had to pull ads and other content after men's rights groups claimed that 'small penis' symbols were used, insulting men.
Japan Times
JAPAN
May 12, 2021
Tokyo 2020 sponsor Toyota 'conflicted' over pandemic Olympics
'To be honest, we are conflicted every day over what the best course of action is,' said Jun Nagata, the automaker's operating officer.
JAPAN
May 11, 2021
Ad campaign critical of Japan's coronavirus response makes waves
The full-page ad by Takarajimasha, featuring a World War II-era photo of Japanese children training to fight with sticks, was a rare rebuke of the pandemic response by a private firm.
Japan Times
JAPAN / Society
Mar 24, 2021
Ad saying gender equality is 'outdated' sparks outrage in Japan
The online advertisement for an evening news program featuring a woman playfully criticizing the debate over gender equality was criticized as being sexist.
JAPAN
Mar 18, 2021
Tokyo 2020 creative chief quits over Naomi Watanabe 'Olympig' pitch
Hiroshi Sasaki floated the idea of comedian Naomi Watanabe descending from the sky in porcine form during the opening ceremony, a magazine reports.
Japan Times
BUSINESS / Tech / FOCUS
Feb 16, 2021
Advertisers on U.S. TikTok flock back as Trump's threats recede
Accused by the Trump administration of being a front for the Chinese government, TikTok's ad business looked bleak last July.
Japan Times
ASIA PACIFIC
Feb 12, 2021
Life without Google: Australia is now facing the unthinkable
Potential fallout from a spat goes far beyond Australia for Google, whose dominance of global advertising has made it a target for watchdogs worldwide.
Japan Times
JAPAN
Feb 10, 2021
Toyota president 'disappointed' by Tokyo 2020 chief Mori's sexist comments
The carmaker, a worldwide Olympic sponsor, said it issued Toyoda's message on Wednesday because it concluded it should not keep silent.
JAPAN
Feb 9, 2021
Tokyo Games sponsors speak up as Mori fallout continues
During a meeting with Olympic organizers Monday evening, several sponsors said advertising at the games could do more harm than good.
Japan Times
BUSINESS / Companies
Jan 31, 2021
No Plan B: Japan's sponsors shelve ads as mood sours over Olympics
Sponsors also worry that organizers have not told them what contingency plans there are in case the pandemic derails the games again this year.
BUSINESS
Dec 25, 2020
Domestic sponsors agree to extend contracts for delayed Tokyo Games
Tokyo 2020 organizers expect more than u00a522 billion in additional contributions from them.
Japan Times
WORLD / Society
Nov 21, 2020
Kids see many ads but few educational videos on YouTube, study shows
A report found that adverts were present on 95% of videos analyzed, with a fifth of the ads being categorized as age inappropriate.
Japan Times
BUSINESS
Nov 3, 2020
Big Tech draws record revenue and harsh criticism with U.S. election ads
The presidential campaigns for each party more than doubled their ad spending on Facebook compared with the presidential candidates in the 2016 race.
JAPAN
Oct 20, 2020
Ad behemoth faces claims of conflict of interest in Tokyo Olympic campaign
“Adult understanding” investigated as a potential conflict of interest for the Japanese advertising giant.
Japan Times
WORLD / Politics
Oct 8, 2020
Facebook widens ban on political ads as alarm rises over election
The company now plans to prohibit all political and issue-based advertising after the polls close on Nov. 3 for an undetermined length of time.
Japan Times
WORLD / Politics
Sep 5, 2020
Why Facebook’s blocking of new U.S. political ads may fall short
Political ads on Facebook are just one piece of content; political misinformation also flourishes in messages that people post and in discussions in private groups.
Japan braces for more quakes as authorities dismiss doomsday hype
Evacuees from Akuseki Island, located in the Tokara island chain in Kagoshima Prefecuture, arrive at Kagoshima Port on Friday.
Hidden AI prompts in academic papers spark concern about research integrity
Waseda University is one of 14 institutions in eight countries found to have used hidden prompts in research papers.
A prophesied disaster (likely) won’t strike Japan this weekend
A viral manga prediction of a July 5 disaster has gripped Japan with anxiety and triggered an economic impact, but experts warn that while such dates are unreliable, the threat of a massive earthquake remains real. 
Residents of Tokara Islands begin evacuation as seismic swarm continues
Details about evacuations from Akuseki Island, located in the Tokara island chain in Kagoshima Prefecture, is seen written on a whiteboard in the city of Kagoshima on Thursday.
U.S. military apologizes over Okinawa sexual assault case
Col. Neil Owens (right), chief of staff for the 3rd Marine Division, bows in apology at the Okinawa Prefectural Government office in Naha on Thursday.
Ghibli’s Isao Takahata exhibit shows how beloved anime is made
“The man who planted Japanese animation” exhibition includes a variety of sketches, drawings and animation cels from Isao Takahata films such as color design for characters by Michiyo Yasuda from "Grave of the Fireflies."
Flag football facing challenges and opportunities ahead
Japan’s women’s flag football team at the 2025 International Bowl in Los Angeles in June. The sport is enjoying continued growth in the country.
From Hokusai’s Great Wave, shinkansen to One Piece: a cultural treasure box for Lego Japan
Michael Ebbesen, general manager of Lego Japan, says Lego bricks based on Japanese culture have a rich global appeal and are sellable around the world.
With farmed fish, RelationFish swims against the tide in fine dining
Chef Hideaki Matsuo (middle) and the staff of Oseto Suisan Fisheries prepare to check on their sustainably farmed fish.
As Southeast Asia heats up, a Japanese cooling giant sees a major opportunity
An employee of Daikin Cambodia explains the use of different tools during an air conditioner installation training session in Phnom Penh. Daikin is one of Japan’s oldest air conditioning companies, but as Japan’s population falls, the firm is keying in on overseas growth.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Mount Fuji is considered one of Japan's most iconic symbols and is a major draw for tourists. It's still a mountain, though, and potential hikers need to properly prepare for any climb.
What it takes to save lives on Mount Fuji
By Alex K.T. Martin

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