Tag - advertising

 
 

ADVERTISING

FC Barcelona's Martina Fernandez scores during a Women's Champions League group match against FC Rosengard in Barcelona on Dec. 21. A share of 83% of respondents from a recent corporate survey said they planned to increase their investment in women's sports in 2024.
SPORTS
Dec 29, 2023
After landmark World Cup, more sponsors keen on women's sports
A share of 83% of respondents from a recent corporate survey said they planned to increase their investment in women's sports in 2024.
Rahm Emanuel, U.S. ambassador to Japan, eats scallops from Hokkaido at Yokota Air Base in Tokyo.
JAPAN
Dec 19, 2023
U.S. TV commercials to promote Japanese scallops
The move comes after demand from the Chinese market evaporated when China introduced a blanket ban on Japanese fishery products in August this year.
Baseball player Shohei Ohtani speaks during a news conference on his presentation after signing a 10-year deal with the Los Angeles Dodgers at Dodgers Stadium in Los Angeles, California, on Thursday.
BUSINESS / Companies
Dec 15, 2023
Dip Corporation shares rise after Ohtani named brand ‘ambassador’
Shares in the internet job agency gained by as much as 8.9% in Tokyo trading after the firm announced its tie-up with the star baseball player.
Elon Musk, owner of the social media platform X, is interviewed at the 2023 New York Times DealBook Summit in New York on Wednesday.
BUSINESS / Companies
Dec 1, 2023
More advertisers likely to flee X after Musk tirade at conference
Elon Musk unleashed a profanity-laced rant against advertisers for fleeing the platform and accused the brands of "blackmail."
Billionaire Elon Musk, owner of the X social media platform, pauses during an event with British Prime Minister Rishi Sunak in London on Nov. 2.
BUSINESS / Tech
Nov 25, 2023
X may lose up to $75 million in revenue as advertisers pull out
Scores of brands have pulled their ads after owner Elon Musk’s endorsement of an antisemitic conspiracy theory.
Elon Musk
BUSINESS / Tech
Nov 18, 2023
Backlash spreads over Musk’s endorsement of antisemitic post
Large advertisers have pulled ads from Elon Musk's social media site X and the White House has chastised the billionaire.
Meta has said it will bar political advertisers from using Facebook's generative AI tools.
BUSINESS / Companies
Nov 7, 2023
Meta to restrict use of generative AI tools in political adverts
The move may limit campaigns' access to tools lawmakers have warned could turbocharge the spread of election misinformation.
A graphic pro-Israel advert was displayed within mobile phone video games in Britain, France, Austria, Germany and Holland.
WORLD
Oct 31, 2023
Graphic pro-Israel ads displayed in children’s mobile phone games
Israeli Ministry of Foreign Affairs confirmed that the video was a government-promoted ad but said they had "no idea" how it ended up inside games.
Yayoi Kimura, mayor of Tokyo's Koto Ward, at a news conference to announce her resignation following allegations of election campaign violations.
JAPAN
Oct 27, 2023
Mayor of Tokyo ward to resign over alleged campaign violation
Koto Ward mayor Yayoi Kimura says she will resign following a probe by public prosecutors in connection with an alleged election law violation.
Yayoi Kimura, mayor of Tokyo's Koto Ward, speaks during a news conference in Tokyo in August.
JAPAN / Crime & Legal
Oct 25, 2023
Prosecutors raid Tokyo ward mayor's office over election campaign
The special squad of the Tokyo District Public Prosecutor's Office were acting on a criminal complaint filed by local residents against the mayor.
The arrests of an executive and two former employees of WPP, one of the world’s biggest advertising companies, involved WPP’s GroupM media trading division and included a raid on offices in Shanghai.
ASIA PACIFIC / Crime & Legal
Oct 21, 2023
WPP employee arrested and offices raided by Chinese police
An executive and two former employees of WPP, one of the world’s biggest advertising companies, have been arrested in China.
An AI-generated model is featured in Ito En's latest green tea brand commercial.
BUSINESS / Companies
Oct 19, 2023
Beverage company Ito En taps AI actress for TV commercial
The commercial is receiving mixed reviews from netizens, with some praising the quality of the tech while others worry about job loss.
A Jera thermal power plant
BUSINESS / Companies
Oct 6, 2023
Japan climate group calls for ban on top power firm's emission claims
The group says the ads may mislead consumers as Jera fails to mention that the ammonia the utility plans to use would emit CO2 during production.
Identifying a sustainable product can involve evaluating claims about emissions, plastic use, water waste and packaging recyclability.
ENVIRONMENT / Sustainability
Sep 19, 2023
Regulators are trying to stop greenwashing before it gets worse
The range of agencies tackling dubious sustainability claims is indicative of its ambiguity and breadth.
A woman walks past a roadside television screen reporting the death of Johnny Kitagawa, founder of Japanese talent agency Johnny & Associates, in Tokyo in July 2019.
JAPAN / Society
Sep 16, 2023
Johnny's sex abuse scandal causing TV sponsors to reconsider
A growing number of Japanese companies have been rethinking their involvement as sponsors of television programs starring members of Johnny & Associates.
The incoming and outgoing presidents of Johnny & Associates, Noriyuki Higashiyama and Julie Keiko Fujishima, bow at a press conference on Sept. 7.
PODCAST / deep dive
Sep 14, 2023
Johnny’s talent agency has admitted to a past of abuse. What next?
Karin Kaneko joins the show to update us on how the story is unfolding.
The headquarters of Johnny & Associates in Tokyo's Minato Ward
JAPAN / Society
Sep 14, 2023
Johnny's says it will work for free as firms cut ties over scandal
The talent agency says it will not receive management fees for advertisements and television appearances by performers for a year.
An increasing number of companies are saying they won't use Johnny & Associates performers in new commercials.
BUSINESS / Companies
Sep 12, 2023
More companies move away from Johnny’s over sex abuse scandal
Many firms say they won't work with the agency again until it hears how Johnny's will help the victims and prevent further incidents.
New president of Johnny & Associates Noriyuki Higashiyama (left) and Julie Keiko Fujishima, who stepped down as president, take questions from the media during a news conference in Tokyo on Thursday.
JAPAN
Sep 8, 2023
Tokio Marine considers ending ad contract with Johnny's
Tokio Marine has been using Masaki Aiba, a Johnny's personality, in its advertisements since January 2022.
A view of a Nestle, La Laitiere product cover in a supermarket in Paris. The video of Nestle's version of Baroque artist Johannes Vermeer's oil painting The Milkmaid generated sigificant "media value" for the Swiss food giant.
BUSINESS / Companies
Aug 21, 2023
From 'Mad Men' to machines? Big advertisers shift to AI
Many companies remain wary of security and copyright risks, however, meaning humans will remain part of the process for the foreseeable future.

Longform

Hideo Shimoju points to a possible site that his fellow neighbors may relocate to. Such relocations have happened before, but not preemptively.
In disaster-prone Japan, some communities consider major moves