NEWSWORTHY

Europe's new GDPR data law upends global online advertising

/ Aug 24, 2018

Europe's new GDPR data law upends global online advertising

Europe's new data privacy law has put a small army of tech firms that track people online in jeopardy and is strengthening the hand of giants such as Google and Facebook in the $200 billion global digital advertising industry. The General Data Protection Regulation (GDPR) ...

Iconic dog from SoftBank commercials dies at 16

Jun 30, 2018

Iconic dog from SoftBank commercials dies at 16

Kai, the iconic white dog featured in TV commercials for mobile carrier SoftBank Corp., died of natural causes on Thursday. He was 16. Kai, a Hokkaido, endeared himself to living room audiences with his cute gestures in his role as the first-generation father in the ...

Subliminal ads fast-tracked for maglev trains in Japan

/ Apr 1, 2017

Subliminal ads fast-tracked for maglev trains in Japan

by Morito Hayashi

A team of researchers at Shizuoka University is hitching a ride on Japan's bullet train technology, aiming to transmit targeted advertising at high speeds. Using a groundbreaking technique called high-speed suggestive particle mapping (HS-SPAM), the system relies on embedded arrays of microscopic LEDs that flash ...

Sep 24, 2016

Dentsu to repay ¥230 million in advertising overcharges

Dentsu Inc. said it will pay an estimated ¥230 million back to customers, including Toyota Motor Corp., that it overcharged for internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency. The nation's largest ad agency investigated transactions going ...