Spotify’s advertising business beats forecasts thanks to podcasting
The firm reported a 75% jump in advertising sales for the third quarter and has projected over ¥131.8 billion in advertising sales for the first time on an annual basis.
Asahi drops body-shaming ads. Will other outlets follow?
Body hair? Bad. Overweight? Bad. Japanese advertising isn't always subtle when it comes to body shaming — and a dip in ad prices on YouTube led to more of it during the pandemic.
The subway operator wants passengers to wear masks inside cars and the ad could mislead them, officials said.
Olympics ratings slump forces NBC to haggle with advertisers
With the coverage now at its halfway point, average nightly viewership through Tuesday was down 42% from the 2016 Summer Games across all of NBC’s outlets.
Europe is finally hitting Google where it hurts most
Forget the $9 billion of fines that came before. They barely scratched the surface. For Google, this is the big one. On Tuesday the European Commission announced a formal probe into the search giant’s practices in online advertising. After years of antitrust investigations, this is ...
As unpredictable Olympics loom, Japan's sponsors struggle to adapt
More than 60 Japanese companies together paid a record of more than $3 billion to sponsor the Tokyo Games, an event most Japanese now want canceled or delayed again.
Anxiety over Tokyo Olympics leaves Japanese sponsors counting the cost
Around 60 firms in Japan ploughed a record ¥361 billion ($3.3 billion) into the event, which was postponed for a year due to the pandemic.
When is a sausage just a sausage? Controversial ads fuel South Korea's sexism debate.
This month three South Korean companies and the Seoul police have had to pull ads and other content after men's rights groups claimed that "small penis" symbols were used, insulting men.
Tokyo Olympics sponsor Asahi Shimbun joins cancellation chorus
Tokyo 2020 CEO Toshiro Muto said it was "natural" that "different media organizations have different views," but acknowledged that people are "anxious."
Tokyo 2020 sponsor Toyota 'conflicted' over pandemic Olympics
"To be honest, we are conflicted every day over what the best course of action is," said Jun Nagata, the automaker's operating officer.
Ad campaign critical of Japan's coronavirus response makes waves
The full-page ad by Takarajimasha, featuring a World War II-era photo of Japanese children training to fight with sticks, was a rare rebuke of the pandemic response by a private firm.
