A team of researchers at Shizuoka University is hitching a ride on Japan's bullet train technology, aiming to transmit targeted advertising at high speeds. Using a groundbreaking technique called high-speed suggestive particle mapping (HS-SPAM), the system relies on embedded arrays of microscopic LEDs that flash ...
An online advertising startup has adopted a unique method to achieve zero overtime in its workplace by paying a higher bonus to employees who have reduced their work hours after quitting time, a move likely to draw attention as more Japanese try to achieve ...
Dentsu Inc. said it will pay an estimated ¥230 million back to customers, including Toyota Motor Corp., that it overcharged for internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency. The nation's largest ad agency investigated transactions going ...
Ad giant Dentsu discloses that it overcharged clients by an estimated ¥230 million for internet ads, casting doubt on the transparency of digital media transactions.
It's called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese. Stan Wawrinka, wearing Yonex, thrilled fans with a four-set victory over world No. 1 Novak Djokovic, sponsored by Uniqlo. The semifinals featured another ...
A health ministry panel plans to ban false and exaggerated representations of esthetic procedures such as body hair removal and liposuction on the websites of medical institutions, according to informed sources. The panel will consider possible punishment for violating envisioned ban, the sources said. To ...
Beijing has taken its fight over the disputed South China Sea to a whole new arena — New York's Times Square — leasing a giant electronic billboard to showcase its claims in a video that falsely suggests a British lawmaker supports its position. In a ...
"Pyongyang Spirit: A drink you won't forget after drinking once," reads the text of an ad for a clear, vodka-like North Korean alcohol. No country is further from Madison Ave than Soviet-style North Korea, but advertising is beginning to emerge as makers of goods try ...
In an experiment, advertising giant Dentsu Inc. plans to bring so-called targeted advertising, an increasingly popular sales method in cyberspace, into the physical world. Dentsu's team, with support from chipmaker Intel Corp. and three other information technology companies, will start running outdoor digital ads as ...
Businesses around the world are set to spend more on Internet advertising than on television commercials for the first time in 2017, forecaster ZenithOptimedia said on Monday. Zenith said it expects Internet advertising to grow at more than three times the rest of the industry ...
From a strange creature called "Puppymonkeybaby" to a tear-inducing Audi spot, Super Bowl ads ran the gamut this year from offbeat humor to heartfelt messages. On advertising's biggest night, Chrysler celebrated Jeep with an ad featuring black-and-white portraits of veterans, kids and pop icons. In ...
Many foreign celebrities here speak Japanese to a high level, yet when it comes to pronunciation and intonation, few sound as accomplished as Natalie Emmons.
