Tag - advertising

 
Menu
Search
 
July 15, 2025
 

Today's print edition

Home Delivery
Subscribe for more access

ADVERTISING

Antimonopoly trials against Dentsu Group and five other firms as well as their officials involved are underway.
BUSINESS
Jun 23, 2025
FTC fines Dentsu Group and others ¥3.3 billion
The FTC also found an antimonopoly law violation by ADK Marketing Solutions but refrained from imposing a fine on the firm.
WhatsApp interactions involving 11 industry executives from ad agencies operating in India form part of a confidential dossier compiled by India's antitrust watchdog that chronicles how global advertising companies coordinated to rig prices in the world's most populous nation.
BUSINESS / Companies
Jun 19, 2025
Dossier of WhatsApp chats shows how ad agencies aligned to fix prices in India
Firms agreed to cooperate on pricing, including not to undercut each other, colluded to deny business to agencies that didn't comply, and discussed financial terms.
A video from the National Police Agency aimed at educating people about the illegality of online casinos is shown at a movie theater in Tokyo.
JAPAN / Crime & Legal
Jun 18, 2025
Japan revises law to ban online casino ads as it cracks down on offshore gambling
The revised law makes gambling on overseas sites explicitly illegal, allowing internet service providers and social media platforms to remove content more proactively.
A social media influencer photographs her meal for her followers.
BUSINESS / Tech
Jun 16, 2025
Influencers take bigger bite of ad pie as economic turmoil tightens budgets
Brands increased investment in influencer partnerships by 49% in 2024 and content creators topped social media marketing budgets, taking up a quarter of total annual spending.
Honda will provide a fleet of cars for athletes, officials and stakeholders, along with motorcycles, all-terrain vehicles and other multipurpose vehicles during the 2028 Olympic and Paralympic Games in Los Angeles.
BUSINESS / Companies
Jun 3, 2025
Honda joins 2028 Los Angeles Olympic Games as major partner
The carmaker will provide a fleet of cars for athletes, officials and stakeholders, along with motorcycles, all-terrain vehicles and other multipurpose vehicles during the event.
The Tokyo High Court in Tokyo's Chiyoda Ward. The court also upheld the Tokyo District Court's sentence of 18 months in jail, suspended for three years, for Kenichiro Yokomizo, the former president of a Hakuhodo group firm.
JAPAN / Crime & Legal
May 9, 2025
Hakuhodo's appeal dismissed in Tokyo Games bid-rigging case
It is the first high court ruling in a series of bid-rigging cases related to the Tokyo Games, held in 2021.
The government is looking into measures to address a situation in which online advertisements with sexual content are posted on websites that may be accessible by children.
JAPAN / Media
May 7, 2025
Regulation of online ads with sexual content draws mixed views in Japan
While advocates seek measures to better protect children, critics worry they might infringe on freedom of expression.
Tuna Scope assessing the quality of yellowfin tuna meat in Okinawa Prefecture in August 2022
BUSINESS / Companies
May 1, 2025
Dentsu to promote tuna-grading AI tech overseas
Dentsu hopes that countries with tuna fishing industries will adopt the technology, called Tuna Scope, which has been put into practical use in Japan only recently.
Digital screens at Piccadilly Circus display an advertisement for the Jaguar Type 00 concept car in London on Dec. 5, 2024.
BUSINESS / Economy
Apr 28, 2025
Advertising giants brace for tariff-induced cuts to ad spending
The car industry, one of the sectors most vulnerable to a trade war, is likely to lead the way in curtailing ad spend.
Apple responded fiercely to the European Union penalty, accusing the bloc’s regulators of discriminating against the company and forcing it to give away its technology for free.
BUSINESS / Companies
Apr 24, 2025
Apple and Meta hit by $798 million in EU tech fines after Trump threats
The punishments are far lower than previous ones under traditional EU competition law, and are likely to be seen as an attempt to avoid provoking Trump.
A U.S. judge’s ruling against Google’s ad tech business marks a rare antitrust case with a clear remedy, threatening a key revenue stream and signaling a potential shift in the digital advertising landscape.
COMMENTARY / World
Apr 21, 2025
Google’s money-printing machine can be easily dismantled
On Thursday, a district court judge handed down a ruling that threatens to dismantle part of that money-printing machine.
People walk past an advertisement featuring Los Angeles Dodgers two-way star Shohei Ohtani outside Tokyo Dome on March 18.
BASEBALL / MLB
Apr 18, 2025
Nothing sells like Shohei Ohtani, MLB’s marketing megastar
The Los Angeles Dodgers two-way player is at the peak of his stardom, and brands are rushing to cash in with huge sponsorship deals.
The U.S. Justice Department and a group of states sued Google in 2023, arguing the company illegally monopolized three separate markets related to the technology used for online display advertising: ad servers, exchanges and networks.
BUSINESS / Tech
Apr 18, 2025
Google loses key antitrust case over ad tech practices
Google has lost a key antitrust case over its ad tech dominance, as a judge found it used exclusionary tactics that hurt rivals, publishers, and consumers.
Mike Sunda at a concert in Haikou, China
COMMUNITY / Our Lives / 20 QUESTIONS
Feb 20, 2025
Mike Sunda: ‘Creative production comes with a bigger responsibility than ever before’
Creative strategist Mike Sunda talks about his influences and the filming of Megan Thee Stallion’s “Mamushi” music video.
The Dentsu Group's headquarters building (center) in Tokyo. Tokyo District Court ordered Dentsu Group to pay ¥300 million in fines on Thursday as sought by prosecutors over bid-rigging related to the Tokyo Olympics and Paralympics in 2021.
JAPAN / Crime & Legal
Jan 30, 2025
Dentsu Group ordered to pay ¥300 million over Tokyo Games bid-rigging
The Tokyo District Court also sentenced the former assistant head of the sports department of core subsidiary Dentsu to two years in prison suspended for four years.
Advertisements on Threads will come from a "handful of brands” and appear only in the U.S. and Japan to start, according to a post Friday from Instagram boss Adam Mosseri, who called the move a "test.”
BUSINESS / Tech
Jan 25, 2025
Meta’s Threads to show ads for the first time in U.S. and Japan
It’s not clear what the revenue potential for Threads will be long term, but the service will benefit from Meta’s existing pool of advertisers.
Fuji TV is losing more advertisers following allegations about inappropriate behavior by a celebrity host and questions about its handling of the case.
JAPAN
Jan 19, 2025
Fuji TV loses more advertisers amid inquiry into host’s behavior
Insurance firm Dai-ichi Life Insurance and telecommunications company NTT East have decided to suspend ads on the major broadcaster.
Actor Ryo Yoshizawa at the Tokyo Stock Exchange in December 2021
JAPAN
Jan 7, 2025
Japanese actor fired from beer ad after drunken escapade
Ryo Yoshizawa was "drunk" and "accidentally made his way into an apartment room next to his," his talent agency Amuse said in a statement.
International Gymnastic Federation Morinari Watanabe is one of seven candidates running to succeed current International Olympic Committee President Thomas Bach.
OLYMPICS
Dec 12, 2024
IOC presidential hopeful Morinari Watanabe calls for changes in marketing strategy
Watanabe is one of seven candidates running to lead the IOC.
PGA Commissioner Jay Monahan addresses the gallery after the final round of the Tour Championship in Atlanta on Sept. 1.
MORE SPORTS / Golf
Dec 12, 2024
Baycurrent named title sponsor of PGA Tour's Japan event
The event will relocate to Yokohama Country Club and be contested as part of the PGA Tour's FedExCup Fall.
U.S. urges clarity on Japan’s role in potential war over Taiwan, report says
A Ground Self-Defense Force member conducts a military drill with an anti-ship missiles unit, at the GSDF's base on Miyako Island in Okinawa Prefecture in April 2022.
Tourists in Japan have telemedicine options before calling 119
Foreign tourists at Tsukiji Outer Market in Tokyo. More than 1 million international visitors have a medical issue in Japan every year.
Tropical Storm Nari moves northward, with possible landfall Tuesday
Tropical Storm Nari's forecast path as of Monday morning
Nissan clinches $4.5 billion bond deal after orders soar
Nissan Motor has raised $4.5 billion through a junk bond sale in U.S. dollars and euros, part of which carries a record-high coupon rate.
Students in Japan struggle with Japanese language and math sections on national exam
The correct answer rate for the Japanese language section on a national test dropped to 67.0% from 67.8% the previous year among elementary school sixth-graders.
U.S. urges clarity on Japan’s role in potential war over Taiwan, report says
A Ground Self-Defense Force member conducts a military drill with an anti-ship missiles unit, at the GSDF's base on Miyako Island in Okinawa Prefecture in April 2022.
Tourists in Japan have telemedicine options before calling 119
Foreign tourists at Tsukiji Outer Market in Tokyo. More than 1 million international visitors have a medical issue in Japan every year.
Is Japanese skin really ‘too smooth’ for Hideo Kojima’s games?
Hideo Kojima, the leading auteur in Japanese video games, has skirted controversy in the wake of the release of Death Stranding 2: On the Beach
An emoji used to say it all. Now it might say too much.
Apple’s Craig Federighi shows off a set of emoji at a conference on June 13, 2016. While the small pictures have proved helpful in conveying nuance in our texts, younger people are using them less often.
‘Our ultimate goal is to save every single Japanese video game’
After nearly shuttering earlier this year, the Tokyo-based Game Preservation Society continues its work to save the early history of Japanese gaming.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

After pandemic-era border regulations eased, Indian migrants began returning to Japan. Their population now stands at more than 50,000 across the country.
How remote work is rewriting the migrant experience in Japan
By Megha Wadhwa

SUSTAINABLE JAPAN

Ishii Iron Works remakes self for workers, new energy
Ishii Iron Works remakes self for workers, new energy

SPECIAL SUPPLEMENTS note

Read more

SUPPLEMENTS BINDER