NEWSWORTHY
Europe's new data privacy law has put a small army of tech firms that track people online in jeopardy and is strengthening the hand of giants such as Google and Facebook in the $200 billion global digital advertising industry. The General Data Protection Regulation (GDPR) ...
Tokyu Corp. will use the walls of shops and residential buildings to roll out its new promotional campaign to advertise businesses.
With stunts and viral videos, more brands turn to social media 'influencer' marketing
This spring, Pernod Ricard SA's Malibu Rum paid American singer Nick Jonas to host a competition in Vietnam that began with 33 Instagram stars battling to catch fake pineapples while flying off a giant waterslide into the sea. In one month alone, videos and pictures ...
Kai, the iconic white dog featured in TV commercials for mobile carrier SoftBank Corp., died of natural causes on Thursday. He was 16. Kai, a Hokkaido, endeared himself to living room audiences with his cute gestures in his role as the first-generation father in the ...
Twitter rides video ads and local innovations to surge in Japan profit
Riding a wave of new users, improved advertising options and an embrace of video content by users and advertisers alike, Twitter Inc.'s revenue has leaped in Japan, helping lead the company to its first quarterly profit. Earlier this month Twitter reported that sales in the ...
Tarnished? The Olympic brand still mints money like never before
A long-running Russian doping scandal. Corruption scams. Major cities say "no" to staging the Olympics Games. If the International Olympic Committee (IOC) were a publicly traded company, its stock might be struggling to stay afloat in a sea of damaging headlines. Instead, it has never been ...
Corporate Japan slow to grasp #MeToo
From news coverage to corporate behavior, Japan is still mired in a Showa Era mindset.
A trumpet melody used in the commercial for Taiko Pharmaceutical's Seirogan was registered as a trademark at the end of September, the first solely musical trademark to be registered in Japan.
Japan to boost scrutiny of online ads boasting cord blood therapies
The health ministry will enhance monitoring of online advertisements for therapies using blood taken from umbilical cords and placentas in the wake of recent arrests over unauthorized practices, sources said. The Ministry of Health, Labor and Welfare will instruct the Japan Consumers' Association to step ...
Subliminal ads fast-tracked for maglev trains in Japan
A team of researchers at Shizuoka University is hitching a ride on Japan's bullet train technology, aiming to transmit targeted advertising at high speeds. Using a groundbreaking technique called high-speed suggestive particle mapping (HS-SPAM), the system relies on embedded arrays of microscopic LEDs that flash ...
An online advertising startup has adopted a unique method to achieve zero overtime in its workplace by paying a higher bonus to employees who have reduced their work hours after quitting time, a move likely to draw attention as more Japanese try to achieve ...
Dentsu Inc. said it will pay an estimated ¥230 million back to customers, including Toyota Motor Corp., that it overcharged for internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency. The nation's largest ad agency investigated transactions going ...
