Subliminal ads fast-tracked for maglev trains in Japan

/ Apr 1, 2017

Subliminal ads fast-tracked for maglev trains in Japan

by

A team of researchers at Shizuoka University is hitching a ride on Japan's bullet train technology, aiming to transmit targeted advertising at high speeds. Using a groundbreaking technique called high-speed suggestive particle mapping (HS-SPAM), the system relies on embedded arrays of microscopic LEDs that flash ...

Sep 24, 2016

Dentsu to repay ¥230 million in advertising overcharges

Dentsu Inc. said it will pay an estimated ¥230 million back to customers, including Toyota Motor Corp., that it overcharged for internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency. The nation's largest ad agency investigated transactions going ...

/ Sep 10, 2016

Online esthetic medical advertising to be tightened

A health ministry panel plans to ban false and exaggerated representations of esthetic procedures such as body hair removal and liposuction on the websites of medical institutions, according to informed sources. The panel will consider possible punishment for violating envisioned ban, the sources said. To ...

Offbeat humor and upbeat messages dominate Super Bowl 50 ads

/ Feb 8, 2016

Offbeat humor and upbeat messages dominate Super Bowl 50 ads

From a strange creature called "Puppymonkeybaby" to a tear-inducing Audi spot, Super Bowl ads ran the gamut this year from offbeat humor to heartfelt messages. On advertising's biggest night, Chrysler celebrated Jeep with an ad featuring black-and-white portraits of veterans, kids and pop icons. In ...