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Dentsu mulls selling headquarters building as employees work remotely

Business / Corporate Jan 21, 2021

Dentsu mulls selling headquarters building as employees work remotely

Dentsu has about 9,000 employees working at the headquarters building, but only 20% of them are currently commuting to the office as part of efforts to curb virus infections.

Domestic sponsors agree to extend contracts for delayed Tokyo Games

Business Dec 25, 2020

Domestic sponsors agree to extend contracts for delayed Tokyo Games

by Kiyoshi Takenaka

Tokyo 2020 organizers expect more than ¥22 billion in additional contributions from them.

Ad agency chief Sasaki gets creative control of Tokyo Games ceremonies

National Dec 23, 2020

Ad agency chief Sasaki gets creative control of Tokyo Games ceremonies

Organizers say the revamping of the ceremonies' creative planning team is necessary in order to create more speedy and efficient workflows.

Tokyo Olympics sponsors considering contract extensions

National Dec 14, 2020

Tokyo Olympics sponsors considering contract extensions

The sponsorship contracts are set to expire at the end of this month. The Tokyo Games organizing committee is in the final stages of negotiations for extensions.

FSA to let Japanese banks use customer data to sell ads

Business Dec 2, 2020

FSA to let Japanese banks use customer data to sell ads

The agency aims to help commercial banks reshape their business models and contribute to recovery and regional revitalization through full-fledged deregulation.

Kids see many ads but few educational videos on YouTube, study shows

World / Social Issues Nov 21, 2020

Kids see many ads but few educational videos on YouTube, study shows

by Mark Bergen

A report found that adverts were present on 95% of videos analyzed, with a fifth of the ads being categorized as age inappropriate.

Big Tech draws record revenue and harsh criticism with U.S. election ads

Business Nov 3, 2020

Big Tech draws record revenue and harsh criticism with U.S. election ads

by Kurt Wagner, Mark Bergen and Sarah Frier

The presidential campaigns for each party more than doubled their ad spending on Facebook compared with the presidential candidates in the 2016 race.

Ad behemoth faces claims of conflict of interest in Tokyo Olympic campaign

National Oct 20, 2020

Ad behemoth faces claims of conflict of interest in Tokyo Olympic campaign

by Antoni Slodkowski, Mari Saito and Nathan Layne

“Adult understanding” investigated as a potential conflict of interest for the Japanese advertising giant.

Facebook widens ban on political ads as alarm rises over election

World / Politics Oct 8, 2020

Facebook widens ban on political ads as alarm rises over election

by Mike Isaac

The company now plans to prohibit all political and issue-based advertising after the polls close on Nov. 3 for an undetermined length of time.

Akita student campaigns to eliminate YouTube body-shaming ads

National / Social Issues Sep 25, 2020

Akita student campaigns to eliminate YouTube body-shaming ads

Aoi Murata, 20, a third-year student at Akita University of Art, had amassed over 46,000 signatures by early September in support of a campaign she began in April.

Why Facebook’s blocking of new U.S. political ads may fall short

World / Politics Sep 5, 2020

Why Facebook’s blocking of new U.S. political ads may fall short

by Davey Alba and Sheera Frenkel

Political ads on Facebook are just one piece of content; political misinformation also flourishes in messages that people post and in discussions in private groups.

Facebook allows ads to be served to users in mainland China

Business / Tech Aug 28, 2020

Facebook allows ads to be served to users in mainland China

Facebook has long said it works with Chinese advertisers to reach users only outside the country, but its advertising system tells a different story.

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