NEWSWORTHY
Japan's Reconstruction Agency to air ad for Fukushima products on TV, online and at cinemas
The Reconstruction Agency said Friday that it will run a television commercial advertising farm, fishery and forestry products made in Fukushima Prefecture for about a week from Saturday. The 30-second spot is aimed at dispelling harmful rumors about the safety of products from the prefecture ...
Feared or celebrated, Amazon's Alexa is star of Super Bowl ads
An android child struggles to control his emotions. Robots threaten to take away human jobs. And a voice-activated device ponders its own existence. These dark themes were explored by this year's Super Bowl commercials, with brands such as TurboTax, Olay and Sprint capitalizing on fears ...
With his eye on celestial billboards, Russian entrepreneur sparks debate about who owns the heavens
Some day soon, stargazers searching for answers in the night sky might see the logo of a soft drink company blazing past the Milky Way, or a promotional message from a fast food restaurant. That at least that is the hope of StartRocket, a Russian ...
French Olympic probe raises murky questions about Japanese advertising giant Dentsu
An investigation by French prosecutors into alleged vote-buying connected with Tokyo winning the 2020 Olympics has raised questions about one of Japan's most powerful companies, the giant advertising and marketing agency Dentsu Inc. From its 48-story headquarters in central Tokyo, Dentsu is the exclusive marketing ...
Naomi Osaka sponsor Nissin retracts Cup Noodle YouTube ads after 'whitewashing' uproar
Following uproar over accusations of whitewashing, Nissin Foods Holdings Co. on Wednesday removed advertisements from YouTube featuring an animated depiction of tennis star Naomi Osaka. The cup noodle firm, which sponsors the U.S. Open women's champion, found itself in hot water with its campaign — ...
Someone lost their noodle making this new Nissin ad featuring Naomi Osaka
This month, cup noodle maker Nissin served up its animated "Hungry to win" ad campaign, drawn by "Prince of Tennis" artist Takeshi Konomi and featuring actual tennis prince Kei Nishikori and our newest bona fide global star, Naomi Osaka. I'd been anticipating Osaka's appearance since ...
Constitutional referendum would unleash TV blitz never before seen in Japan
If Japan ever calls a referendum on whether to revise the postwar Constitution, it could spark a heated TV advertising war, akin to what the U.S. goes through for its presidential election campaigns. The national referendum law as it now stands in principle enables anyone ...
Facebook on Thursday confirmed that advertisers were privy to phone numbers given by members of the social network for enhanced security. A study by two U.S. universities, first reported by news website Gizmodo, found that phone numbers given to Facebook for two-factor authentication were also ...
Europe's new data privacy law has put a small army of tech firms that track people online in jeopardy and is strengthening the hand of giants such as Google and Facebook in the $200 billion global digital advertising industry. The General Data Protection Regulation (GDPR) ...
Tokyu Corp. will use the walls of shops and residential buildings to roll out its new promotional campaign to advertise businesses.
With stunts and viral videos, more brands turn to social media 'influencer' marketing
This spring, Pernod Ricard SA's Malibu Rum paid American singer Nick Jonas to host a competition in Vietnam that began with 33 Instagram stars battling to catch fake pineapples while flying off a giant waterslide into the sea. In one month alone, videos and pictures ...
Kai, the iconic white dog featured in TV commercials for mobile carrier SoftBank Corp., died of natural causes on Thursday. He was 16. Kai, a Hokkaido, endeared himself to living room audiences with his cute gestures in his role as the first-generation father in the ...
