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July 07, 2025
 

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ADVERTISING

Japan Times
BUSINESS / Tech
Apr 1, 2017
Subliminal ads fast-tracked for maglev trains in Japan
A team of researchers at Shizuoka University is hitching a ride on Japan's bullet train technology, aiming to transmit targeted advertising at high speeds.
JAPAN / Society
Mar 29, 2017
Families of 'karoshi' victims lambaste overtime cap recommendations as legalizing unhealthy working hours
Families of people who have died from overwork blasted a report adopted Tuesday by a government labor reform panel, saying its call for creating a monthly overtime cap of 100 hours could effectively legalize long working hours at the expense of workers' health.
Japan Times
LIFE / Food & Drink
Mar 24, 2017
In Japan, 'sakura' treats are in full bloom
In recent years, more and more corporations have been adding some 'sakura' flair to their products. Here are some of the top items that are blooming this year.
Japan Times
JAPAN / CHUBU CONNECTION
Feb 27, 2017
Nagoya ad startup uses bonus boost to discourage overtime
An online advertising startup has adopted a unique method to achieve zero overtime in its workplace by paying a higher bonus to employees who have reduced their work hours after quitting time, a move likely to draw attention as more Japanese try to achieve a better work-life balance.
Japan Times
BUSINESS / Companies
Jan 20, 2017
Alibaba dives into mass marketing with reported $800 million Olympic sponsorship deal
Alibaba Group Holding Ltd.'s deal to sponsor the Olympic Games through 2028 is said to be worth $800 million, according to a person familiar with the matter.
Japan Times
JAPAN / Media / MEDIA MIX
Jan 14, 2017
Media sidesteps calling Japan Tobacco out on advertising conflicts
When I want a coffee I seek out Starbucks, not because I think it has the best product, but because it's the only coffee shop I know of that's 100 percent nonsmoking. Almost all others in Japan have separate smoking and nonsmoking sections, which are useless in terms of keeping smoke away from people...
BUSINESS
Sep 24, 2016
Dentsu to repay ¥230 million in advertising overcharges
Dentsu Inc. said it will pay an estimated ¥230 million back to customers, including Toyota Motor Corp., that it overcharged for internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency.
BUSINESS / Companies
Sep 23, 2016
Dentsu internal probe reveals ad overcharges going back to 2012
Ad giant Dentsu discloses that it overcharged clients by an estimated u00a5230 million for internet ads, casting doubt on the transparency of digital media transactions.
Japan Times
BUSINESS
Sep 12, 2016
At U.S. Open, Japanese brands leave Nike, Adidas in the dust
It's called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese.
Japan Times
JAPAN
Aug 19, 2016
Dentsu to push simplified Japanese to ease communication with tourists
As part of its project to encourage the creation of tourism services, advertising giant Dentsu Inc. will urge the public to use simple Japanese when communicating with tourists.
Japan Times
ASIA PACIFIC
Jul 29, 2016
South China Sea PR campaign falsely suggests British lawmaker backs maritime claims
Beijing has taken its fight over the disputed South China Sea to a whole new arena — New York's Times Square — leasing a giant electronic billboard to showcase its claims in a video that falsely suggests a British lawmaker supports its position.
Japan Times
ASIA PACIFIC
May 18, 2016
North Korea's new ad men try out pitches to a growing consumer class
"Pyongyang Spirit: A drink you won't forget after drinking once," reads the text of an ad for a clear, vodka-like North Korean alcohol.
Japan Times
BUSINESS
Apr 21, 2016
Dentsu plans roadside ads that change according to driver's vehicle
In an experiment, advertising giant Dentsu Inc. plans to bring so-called targeted advertising, an increasingly popular sales method in cyberspace, into the physical world.
Japan Times
BUSINESS
Mar 21, 2016
Spending on Internet ads to overtake TV spots by 2017, forecaster says
Businesses around the world are set to spend more on Internet advertising than on television commercials for the first time in 2017, forecaster ZenithOptimedia said on Monday.
Japan Times
LIFE / Language / BILINGUAL
Jan 11, 2016
'Be strong and keep believing,' says the Trivago girl with the gift of the gab
Many foreign celebrities here speak Japanese to a high level, yet when it comes to pronunciation and intonation, few sound as accomplished as Natalie Emmons.
Japan Times
JAPAN / Media / BIG IN JAPAN
Jan 9, 2016
Publisher Takarajima-sha bets on shock therapy to revive its fortunes
With the temporary demise of its flagship publication, Takarajima looks to Showa nostalgia and shock ads in a bid to stay relevant.
Japan Times
COMMENTARY / World
Oct 8, 2015
Facebook is following you around the Internet
Social media platforms like Facebook may be pretty intrusive in how they follow your Internet activity, but that's the price of using these 'free' services.
LIFE / Language / MORNING ENGLISH
Aug 17, 2015
Let's discuss emoji in ads
In a world where promotional videos are ignored and online ad banners are blocked, advertisers have learned to speak emoji.
JAPAN / Media
Sep 4, 2014
In reversal, Asahi runs but censors critical ads
The Asahi Shimbun censors advertisements for the weekly magazines Shukan Bunshun and Shukan Shincho that were critical of the major newspaper.
BUSINESS / Companies
Mar 18, 2014
Kauli plans IPO to fund U.S., Asian expansion
Kauli Inc., a digital-advertising company, is planning an initial public offering on the Tokyo Stock Exchange to finance expansion in the U.S. and Southeast Asia.
Japan braces for more quakes as authorities dismiss doomsday hype
Evacuees from Akuseki Island, located in the Tokara island chain in Kagoshima Prefecuture, arrive at Kagoshima Port on Friday.
Hidden AI prompts in academic papers spark concern about research integrity
Waseda University is one of 14 institutions in eight countries found to have used hidden prompts in research papers.
A prophesied disaster (likely) won’t strike Japan this weekend
A viral manga prediction of a July 5 disaster has gripped Japan with anxiety and triggered an economic impact, but experts warn that while such dates are unreliable, the threat of a massive earthquake remains real. 
Residents of Tokara Islands begin evacuation as seismic swarm continues
Details about evacuations from Akuseki Island, located in the Tokara island chain in Kagoshima Prefecture, is seen written on a whiteboard in the city of Kagoshima on Thursday.
U.S. military apologizes over Okinawa sexual assault case
Col. Neil Owens (right), chief of staff for the 3rd Marine Division, bows in apology at the Okinawa Prefectural Government office in Naha on Thursday.
Ghibli’s Isao Takahata exhibit shows how beloved anime is made
“The man who planted Japanese animation” exhibition includes a variety of sketches, drawings and animation cels from Isao Takahata films such as color design for characters by Michiyo Yasuda from "Grave of the Fireflies."
Flag football facing challenges and opportunities ahead
Japan’s women’s flag football team at the 2025 International Bowl in Los Angeles in June. The sport is enjoying continued growth in the country.
From Hokusai’s Great Wave, shinkansen to One Piece: a cultural treasure box for Lego Japan
Michael Ebbesen, general manager of Lego Japan, says Lego bricks based on Japanese culture have a rich global appeal and are sellable around the world.
With farmed fish, RelationFish swims against the tide in fine dining
Chef Hideaki Matsuo (middle) and the staff of Oseto Suisan Fisheries prepare to check on their sustainably farmed fish.
As Southeast Asia heats up, a Japanese cooling giant sees a major opportunity
An employee of Daikin Cambodia explains the use of different tools during an air conditioner installation training session in Phnom Penh. Daikin is one of Japan’s oldest air conditioning companies, but as Japan’s population falls, the firm is keying in on overseas growth.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
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By Alex K.T. Martin

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