NEWSWORTHY
Edamame: Eat them fresh and green, with a beer or two
Edamame, or immature green soybeans, are the quintessential snack to have with an ice-cold beer, especially in summer. Their popularity has spread around the world in recent years, but the habit of eating fresh, salted green soybeans out of their pods has a history in ...
Kirin Holdings wants its aging customers to eat more healthily
Seeking growth beyond a shrinking beer market, Kirin Holdings Co. is turning its attention to making people healthier. The second-largest beer-maker in the country aims to reach ¥100 billion in sales of food and beverages aimed at appealing to wellness concerns in the next two ...
Aspiring brewer taps Fukushima town's hops in bid to boost sagging farming industry
"I can't wait to drink delicious beer made from homegrown hops," Makoto Honma, the president of Hop Japan Inc., told farmers with a smile in April when he visited them in Tamura, Fukushima Prefecture. While his company was originally intended to focus on the production ...
New definition of beer gives Japanese breweries license to change
Japan will change its legal definition of beer on Sunday, allowing its lager-laden breweries to finally diversify and reinvigorate the stale market.
Major Japanese beer-makers bet on canned chuhai with higher alcohol content
Major domestic brewers are planning to make inroads into the market for canned chūhai cocktails this spring, in order to meet growing demand from budget-minded consumers for inexpensive products with high alcohol content. The firms, including Kirin Brewery Co., Sapporo Breweries Ltd. and Suntory Spirits ...
Craft Beer Market Osaka: Cheap pints of tasty craft
The craft beer explosion in Japan has been a boon for drinkers, but the one bitter note in this success story is price. Generally speaking, there's little wiggle room from the ¥1,000 a pint mark — a hefty price to pay for a beer ...
Asahi to sell its stake in China's Tsingtao for $941 million
Asahi Group Holdings Ltd. agreed to place its stake in Tsingtao Brewery Co. back into Chinese hands, selling its holding to conglomerate Fosun Group and the local brewer for about $941 million. Asahi is selling its 20 percent holding in China's third-largest brewer for $27.22 ...
British brewer turns discarded bread crusts into 'bloomin' lovely' beer in fight against food waste
At a brewery nestled in rolling farmland in northern England, the process of making beer begins with dropping dozens of unwanted loaf ends, thrown away by a sandwich factory, into a large stainless steel tank. Add water, hops and yeast, and out comes the unmistakable ...
Beer fans flock to Hiroshima bar — but sorry, two is your limit
A tiny bar where patrons queue for up to 90 minutes has become the go-to spot for beer connoisseurs in Hiroshima.
Deep in the Amazon rain forest, it's that time again: beer o'clock. Members of the tiny, remote Waiapi tribe in Brazil's eastern Amazon raise calabash gourds to their painted faces and quaff the homemade brew they call caxiri. Draining the gourds the size of salad bowls, ...
Don't play cute: Japan's brewers learn how to make women drink more
Faced with a shrinking beer market at home, Japanese brewers are shoring up sales by targeting women with a range of fizzy, fruity canned cocktails, but the strategy hasn't been without some hiccups along the way. Traditional disapproval of women drinking in public has faded ...
