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Cuddly and cute, but will Japan's Olympic mascots be cash cows?

Business Jan 23, 2018

Cuddly and cute, but will Japan's Olympic mascots be cash cows?

They're wide-eyed, brightly colored and completely adorable. But can the Tokyo Olympic mascots bring in the cash in a country where cuddly icons promote everything from regional tourism to prisons? The organizing committee unveiled three sets of prospective mascots for the 2020 Games last year. ...