Name: Paul Kraft
Title: President, JapanIQ
Hometown: Olivia, Minnesota
Time in Japan: 20 years (cumulative)
What was your initial connection with Japan?
Like many who grew up in the 1980s, my first interest in Japan was through TV news and learning about Japan at the height of the bubble era power: the rise of Toyota, the purchase of the Rockefeller Center, Sony buying Columbia Pictures. Also, being from Minnesota, there was the connection with the late Walter Mondale, who was the U.S. ambassador to Japan (1993 to 1996).
After more than 25 years working with multinationals in the food and beverage industry, what led to the launch of your own consulting firm in 2023?
Most of the roles I’ve had have been pretty intense, and I was the first person in Japan for these large international companies. I’m quite confident that I have had enough success — and the scars to prove it — to now help other firms. And it is very rewarding! My wife and I are also going to be empty nesters soon, and while being a consultant is hard work, it offers more flexibility in my schedule.
How did you come up with the name JapanIQ?
I chose this name because I dedicated my career to understanding Japan and so I thought, ‘That fits.’ And the URL was available — which I was a little surprised about! However, it’s not all about me. I’m also tapping into the vast pool of knowledge of those I’ve worked with over the years.
What do you offer your clients?
When anyone comes to Japan, it is always a puzzle. How are we going to get things done? We have people at companies, associations, embassies, etc. that can help us to solve the puzzle. I am enjoying helping Western firms understand and compete successfully in Japan, which can be a daunting market. I appreciate the combination of having great clients and a great team in my network.
Do you have a motto in life?
When I was young, I would tell my father I was interested in this or that, and he would say, “Well, give them a call!” He challenged me not to not just dream or wish, but to take a measurable action toward a goal. And I tell that to my kids, too. We hesitate, but if you’re kind and polite, it is amazing how people want to help.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.