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July 04, 2025
 

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NINTENDO

A customer buys a Nintendo Switch 2 in Tokyo on June 5. Online outrage over the gaming console’s price, terms and features was loud but meaningless, as record-breaking sales showed once again that internet backlash rarely reflects real consumer behavior.
COMMENTARY / Japan
Jun 25, 2025
The 'internet' hated Switch 2 — consumers bought it anyway
The internet gives consumers a voice they once didn’t have. But separating signal from noise is a challenge — just look at the Switch 2.
A customer poses with a Nintendo Switch 2 console at a Bic Camera electronics store in Tokyo on June 5.
BUSINESS / Companies
Jun 11, 2025
Nintendo's Switch 2 sets sales record in boon for gaming sector
The numbers bode well for its target of selling 15 million units by March next year.
The Switch 2 is Nintendo's first new gaming console in eight years.
BUSINESS / Companies
Jun 4, 2025
Nintendo’s Switch 2 console is finally here
The long-awaited gaming console hits shelves Thursday, with booming orders and tariffs making for a complicated debut.
Clair Obscur: Expedition 33 isn't your typical Japanese role-playing game, but that hasn't stopped it from being one of the best to come from the genre in years.
LIFE / Digital / ON: GAMES
May 24, 2025
Uh-oh, is the rest of the world making JRPGs better than Japan?
Developed by a French studio, Clair Obscur: Expedition 33 has pushed the genre forward more than any Japanese-developed title in the past 10 years.
For Nintendo, it’s been a challenge making sure it can produce enough Switch 2 gaming devices to meet demand.
BUSINESS / Companies
May 20, 2025
Nintendo turns to Samsung to make chips for Switch 2
The Kyoto-based company is pivoting to Samsung because the Nvidia-based chipset that the Switch 2 employs was optimized for the Korean company’s manufacturing systems.
Kyoto's gaming landscape is dominated by Nintendo's headquarters, but a contingent of foreign-born indie developers is also working in the gaming giant's shadow.
LIFE / Digital
May 17, 2025
In Nintendo’s backyard, foreign indie game devs are thriving
“Of course, we’re all in the shadow of Nintendo, but we’re also here because of Nintendo,” says one British indie game developer.
An attendee wearing a Super Mario costume plays a Nintendo Switch 2 game console at the ExCeL London international exhibition and convention center in London on April 11.
BUSINESS / Tech
May 10, 2025
Nintendo doesn’t rule out Switch 2 price hike after soft outlook
The firm expects shipments of the system to be nearly 1.8 million shy of analysts' estimates, and could raise the price, depending on how Trump administration tariffs work out.
An attendee plays Mario Kart World during the Nintendo Switch 2 Experience event in London in April.
BUSINESS / Companies
May 8, 2025
Nintendo gives conservative sales outlook for Switch 2 amid tariff concerns
The Kyoto-based company expects to ship just 15 million units of the new console in the year to March, shy of the 16.8 million average estimated by analysts.
Excitement for Nintendo's next console is high, but a vocal contingent of fans are voicing criticism over the company's pricing strategy.
LIFE / Digital / ON: GAMES
May 5, 2025
‘Drop the price’: Behind the pushback on Nintendo’s Switch 2
Nintendo games have never been cheap, but the company seems to be nickel-and-diming more than ever with its new console.
An attendee plays with the Nintendo Switch 2 gaming device at a media event in Tokyo on April 3.
BUSINESS / Companies
Apr 24, 2025
Nintendo says demand for Switch 2 console in Japan is overwhelming
"We have received 2.2 million applications for the lottery sale at our official online store for customers in Japan alone," said Nintendo President Shuntaro Furukawa.
Sony and Nintendo might have to raise the prices of their game consoles, which are assembled mainly in China and are shipped to the United States.
BUSINESS / Companies
Apr 11, 2025
Nintendo Switch 2 and Sony PS5 likely to get price hikes due to tariffs
Pricing could come close to $590 for the soon-to-be-released Nintendo Switch 2 or Sony’s PS5 Astro Bot bundle.
Guests play the upcoming Nintendo Switch 2 console at an event in Paris on April 2.
BUSINESS / Tech
Apr 10, 2025
Nintendo gets breathing room on tariffs — just in time for Switch 2 launch
Nintendo dodges a 46% tariff on Vietnam-assembled consoles, buying time to flood the U.S. with Switch 2 units before the launch window closes.
Guests play with the new Nintendo Switch 2 video game console system during a presentation at the Grand Palais in Paris on Wednesday.
BUSINESS / Tech
Apr 5, 2025
Nintendo delays Switch 2 preorders in U.S. over tariff concerns
The Kyoto-based company is delaying preorders of its hotly anticipated gaming console as it assesses the fallout from the trade tariffs.
Nintendo’s Switch 2 presentation amazed with unexpected game reveals, impressive hardware upgrades and a surprising price announcement, but its two-tier pricing strategy and higher cost left fans both excited and confused.
COMMENTARY / World
Apr 3, 2025
Nintendo's Switch 2 reveal had a big surprise: The price
An hourlong presentation finally lifted the lid on the Switch 2, which will go on sale June 5 for $450 — though less if you speak Japanese.
The controllers for the Switch 2 will attach to the console magnetically rather than sliding on rails as with the original device.
LIFE / Digital
Apr 3, 2025
Nintendo to launch the Switch 2 on June 5
The gaming giant's newest console will retail for ¥49,980 for its Japanese-only version and ¥69,980 for multilingual and multiregion support.
The stakes are high for the unveiling of the Switch 2 console on Wednesday, with the stock trading near its priciest level in seven years.
BUSINESS / Companies
Apr 2, 2025
Stakes are high for Switch 2 after Nintendo’s stock valuation surges
The company's stock is trading near its priciest level in seven years ahead of a reveal of the new console's details.
A figurine of the character Link from the Nintendo video game series The Legend of Zelda is displayed inside the Nintendo Tokyo store in the Japanese capital in November 2019.
CULTURE / Film
Mar 29, 2025
Nintendo announces Legend of Zelda film for 2027
Nintendo made the announcement on "Nintendo Today!", a new app for fans that was launched on Thursday.
Nintendo shares sank as much as 9.8% in Tokyo Friday, as U.S. President Donald Trump doubling levies on China means game consoles, mostly made in China, could have higher selling prices in the United States due to heftier import costs.
BUSINESS / Companies
Mar 7, 2025
Nintendo shares plunge on tariff fears as foreign investors retreat
Nintendo sank 9.2% in Tokyo, its biggest intraday drop since the stock market rout on Aug. 5.
The bestselling Switch has a confirmed successor, but what little we know about the Switch 2 console so far raises some concerns about its longterm viability in a crowded gaming market.
LIFE / Digital
Feb 6, 2025
Making sense of Nintendo’s tight-lipped Switch 2 reveal
Nintendo will remain mum on details until April, but questions on how its new console fits into the modern gaming landscape abound.
Nintendo announced in January that it will release the console's hotly anticipated successor — the Switch 2 — in 2025, but stopped short of revealing details such as pricing.
BUSINESS / Companies
Feb 4, 2025
Nintendo cuts net profit forecast as Switch sales slow
Nintendo said it will release the console's hotly anticipated successor — the Switch 2 — in 2025 but stopped short of revealing details such as pricing.
Magnitude 5.5 earthquake jars Tokara Islands amid flurry of seismic activity
A strong quake struck off the Tokara Islands on Thursday afternoon, with the island chain having recorded around 1,000 earthquakes since a burst of seismic activity first began on June 21.
Onosato's yokozuna promotion causes rare quirk in new sumo rankings
Newly promoted yokozuna Onosato holds a copy of the latest banzuke ranking in Anjo, Aichi Prefecture, on Monday.
A prophesied disaster (likely) won’t strike Japan this weekend
A viral manga prediction of a July 5 disaster has gripped Japan with anxiety and triggered an economic impact, but experts warn that while such dates are unreliable, the threat of a massive earthquake remains real. 
Over 900 earthquakes strike Tokara islands in space of two weeks
A screenshot shows many quakes occurring in the Tokara islands over the past 30 days, in this image taken from the U.S. Geological Survey website.
Ghibli’s Isao Takahata exhibit shows how beloved anime is made
“The man who planted Japanese animation” exhibition includes a variety of sketches, drawings and animation cels from Isao Takahata films such as color design for characters by Michiyo Yasuda from "Grave of the Fireflies."
Ghibli’s Isao Takahata exhibit shows how beloved anime is made
“The man who planted Japanese animation” exhibition includes a variety of sketches, drawings and animation cels from Isao Takahata films such as color design for characters by Michiyo Yasuda from "Grave of the Fireflies."
Flag football facing challenges and opportunities ahead
Japan’s women’s flag football team at the 2025 International Bowl in Los Angeles in June. The sport is enjoying continued growth in the country.
From Hokusai’s Great Wave, shinkansen to One Piece: a cultural treasure box for Lego Japan
Michael Ebbesen, general manager of Lego Japan, says Lego bricks based on Japanese culture have a rich global appeal and are sellable around the world.
With farmed fish, RelationFish swims against the tide in fine dining
Chef Hideaki Matsuo (middle) and the staff of Oseto Suisan Fisheries prepare to check on their sustainably farmed fish.
As Southeast Asia heats up, a Japanese cooling giant sees a major opportunity
An employee of Daikin Cambodia explains the use of different tools during an air conditioner installation training session in Phnom Penh. Daikin is one of Japan’s oldest air conditioning companies, but as Japan’s population falls, the firm is keying in on overseas growth.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Mount Fuji is considered one of Japan's most iconic symbols and is a major draw for tourists. It's still a mountain, though, and potential hikers need to properly prepare for any climb.
What it takes to save lives on Mount Fuji
By Alex K.T. Martin

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