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September 08, 2025
 

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ASAHI

Actor Ryo Yoshizawa at the Tokyo Stock Exchange in December 2021
JAPAN
Jan 7, 2025
Japanese actor fired from beer ad after drunken escapade
Ryo Yoshizawa was "drunk" and "accidentally made his way into an apartment room next to his," his talent agency Amuse said in a statement.
Asahi Breweries' Sumadori Bar Shibuya specializes in low-alcohol drinks.
BUSINESS / Companies
Oct 17, 2024
Japanese beverage makers see business opportunity in low-alcohol drinks
Amid increasing concern about the health impact of high alcohol consumption, beverage makers are developing low-alcohol products.
Green tea has the largest share of Japan's soft drink market.
LIFE / Food & Drink
Jul 7, 2024
Major Japanese beverage-makers renewing green tea products
Green tea has the largest share of Japan's soft drink market.
Cans of Asahi Super Dry beer move on the production line inside an Asahi Breweries plant in Moriya, Ibaraki Prefecture, in April 2023.
BUSINESS / Companies
Apr 1, 2024
With U.S. push, Asahi aims to sate evolving tastes
The drink-maker is placing its “premium” offerings and low-alcohol and nonalcoholic beverages front and center in a bid to differentiate itself.
Asahi Group Holdings chief executive Atsushi Katsuki
BUSINESS / Companies
Feb 26, 2024
Asahi eyes overseas acquisitions to quadruple sales of Super Dry beer
Spurred on by the need to seek growth outside of the shrinking home market, Japanese firms went on an overseas buying spree worth ¥8.1 trillion last year.
Canned ready-to-drink cocktails, including Asahi Breweries' 9% Clear Cooler Strong chūhai produced in conjunction with Seven & I Holdings, at a 7-Eleven store in Tokyo's Chiyoda Ward on Tuesday
BUSINESS
Feb 13, 2024
Asahi calls time on new strong chūhai amid low-alcohol shift in Japan
New versions of the canned fizzy cocktails with alcohol content of 8% or higher will not be launched in order to “reduce inappropriate drinking.”
Major Japanese food and beverage maker Asahi Group Holdings made the decision not to feature Johnny's talents in its future sales promotion activities "to prevent itself from promoting human rights violations by a business partner."
BUSINESS / Companies
Sep 9, 2023
Asahi to end use of Johnny's personalities in ads
The major Japanese food and beverage maker made the decision "to prevent itself from promoting human rights violations by a business partner."
BUSINESS / Companies
May 11, 2023
‘Forest’ of carbon dioxide-sucking vending machines planned in Japan
Starting with about 30 units in the Kanto and Kansai area, the experiment is part of plans to achieve carbon neutrality by 2050.
Japan Times
BUSINESS / Companies
Sep 12, 2022
Japan liquor businesses turn to nonalcoholic drinks to attract Gen Z
The global market value for low- and nonalcoholic drinks rose to just under $10 billion in 2021 from $7.8 billion in 2018.
Japan Times
BUSINESS / Companies
Aug 18, 2022
Brewer Asahi set to raise prices to battle increase in costs
Asahi, along with other Japanese retailers have been facing pressure to raise prices for the first time in decades.
Japan Times
BUSINESS / Companies
Apr 27, 2022
Super Dry brewer Asahi joins Japan businesses raising prices
The price hike, which includes kegs, Yoichi whiskys and other beverages, will take effect for shipments from Oct. 1.
Japan Times
BUSINESS
Jan 6, 2022
Japan’s beloved Super Dry beer to get first-ever recipe change
The company claims the new formula, which will go on sale next month, will improve the drinkability and aroma of the beverage while maintaining its hallmark crispness.
Japan Times
BUSINESS
Apr 30, 2021
Hit by restaurant closures, Japan's beer-makers double down on canned beer
With the state of emergency dealing a further blow to on-site sales, tapping into the growing market of home drinkers and health-conscious consumers has become essential.
Japan Times
BUSINESS / Companies
Apr 9, 2021
New Asahi CEO sees post-pandemic bounce in Super Dry beer demand
Atsushi Katsuki, who wants to see the beer break into the top 10 globally, predicts that post-pandemic consumption will surge due to people's pent-up demand for socializing.
Japan Times
BUSINESS / Companies
Oct 1, 2020
Japan brewers bet on tax cut to revive pandemic-hit sales
As of Thursday, the government is starting to bring taxes of different varieties of alcoholic products more in line with each other.
Japan Times
LIFE / Food & Drink / KONBINI WATCH
Jan 25, 2020
Coca-Cola Strawberry versus Asahi's Lemola: Which does fruit better?
Two prominent Japanese beverage companies are offering consumers a choice: something entirely new, or a revived Showa Era flavor.
Japan Times
BUSINESS / Companies
Dec 27, 2019
Asahi Breweries to lift ban on regular workers taking side jobs from Jan. 1
Asahi Breweries Ltd. said Thursday it will allow most of its regular workers to take casual side jobs from Jan. 1.
Japan Times
BUSINESS / Companies
Dec 18, 2019
Asahi Breweries to stop disclosing sales volume data amid strengthening competition for top spot
Asahi Breweries Ltd. says it will stop releasing sales volume data for its beer and quasi-beer products this month, switching in January to the disclosure of the value of sales.
Japan Times
BUSINESS / Companies
Dec 12, 2019
Blow for AB InBev's $11 billion asset sale to Asahi as Australian regulators raise concerns
Australia's competition regulator has raised concerns over an $11 billion deal by Anheuser-Busch InBev to sell its local operations to Japan's Asahi Group Holdings Ltd., dealing a blow to the world's largest brewer's efforts to cut debt.
Japan Times
BUSINESS / Companies
Nov 6, 2019
Asahi to again slash full-year forecast as overseas push leaves brewer vulnerable
Asahi Group Holdings Ltd. lowered its annual sales and profit forecast again as its $22 billion push into overseas markets makes Japan's largest brewer more vulnerable to currency swings.
Japan to experience blood moon lunar eclipse on Monday
A blood moon is seen during a partial eclipse in the sky over Lake George near Canberra on March 14.
‘Confugenics’ and East Asia's demographic crisis
East Asia’s fertility plunge is driven not just by financial costs but by perfectionist cultural expectations that burden parents with intense educational and social demands.
Japan prince comes of age as succession crisis looms
Prince Hisahito concludes his elaborate "kakan no gi" coming-of-age ceremony at the Imperial Palace in Tokyo on Saturday.
Ishiba to quit as prime minister amid LDP discontent
Prime Minister Shigeru Ishiba announces his decision to step down, at the Prime Minister's Office in Tokyo on Sunday.
Bangladesh is a South Asian time bomb
Many Bangladeshis hoped that the overthrow of long-time leader Sheikh Hasina last year would revitalize the country’s democracy after an authoritarian lurch under the “iron lady.” Instead it has led to proliferating human-rights abuses, intensifying repression and widespread Islamist violence.
In rural Hokkaido, the stops and starts of tourism revival on full display
Redevelopment plans for Kawayu Onsen have hit some snags — an example of how bringing tourists back to declining rural communities is far from easy work.
London’s calling and sumo’s top division — along with Hello Kitty — are ready to answer
Yokozuna Hoshoryu and Hello Kitty, an ambassador for sumo's upcoming tour to London, at Tokyo's Kokugikan on Tuesday
Resonac creates 27-member consortium to pursue advanced chip developments
Representatives from member companies of JOINT3, a consortium working together on semiconductor-related developments announced by Resonac, pose for a photo in Tokyo on Wednesday.
Haru Nemuri’s radical new album refuses easy listening
Musician Haruna Kimishima, better known as Haru Nemuri, confronts Japan’s politics, nationalism and censorship on her recent output.
Overseas sluggers step up to bat in small-town Hokkaido
The Betsukai Pilot Spirits welcomed new players (left to right) Yuta Yamanaka, Roman Guthrie, Scott Bellina and Leo Jiminian this year, pictured here with Yassir Lachkar of the Ishikari Red Phoenix.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
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Longform

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By Alex K.T. Martin

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