Asahi Group Holdings Ltd. will raise prices for its Super Dry beer and other beverages for the first time in years, joining Lawson Inc., McDonald's Holdings Company (Japan) Ltd. and other companies facing rising costs for ingredients, packaging and transport.
The price hike, which includes kegs, Yoichi whiskys and other beverages, will take effect for shipments from Oct. 1, the Tokyo-based brewer said in a statement Tuesday. Retail prices will increase 6% to 10%, a company spokesman said.
Although consumers in rich economies across the world have been experiencing the impact of inflation for more than a year, shoppers in Japan have been accustomed to flat prices, and even deflation, for the better part of three decades. Energy costs are also on the rise, and the recent weakness of the yen is also pushing up costs for imported goods, contributing to price hikes.