Abi Oyewole built a thriving online business selling badges, stickers and jewellery by promoting her creations on Twitter from her home in Canada during the pandemic.

Now, she fears she could lose many of her 25,000 followers if users abandon the platform because of the numerous changes introduced by Elon Musk since he took charge of the social media company.

Following a $44 billion buyout by Musk in October, half the platform's staff were fired — including specialists in the ethics teams and engineers, paid account verification came and went, and pay-to-view video content was proposed.