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Canned <I>chūhai</I> drinks thrive on salaryman buzz

Business Apr 29, 2018

Canned chūhai drinks thrive on salaryman buzz

by Alex Martin

"When life gives us lemons, we make -196˚ C Strong Zero Double Lemon!" Perhaps beverage giant Suntory Holdings Ltd.'s commercial variation of the well known proverbial phrase best captures the appeal of its top-selling canned cocktail. Once regarded as a simple, working-class drink, chūhai has made ...