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June 06, 2025
 

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HONDA

Honda will provide a fleet of cars for athletes, officials and stakeholders, along with motorcycles, all-terrain vehicles and other multipurpose vehicles during the 2028 Olympic and Paralympic Games in Los Angeles.
BUSINESS / Companies
Jun 3, 2025
Honda joins 2028 Los Angeles Olympic Games as major partner
The carmaker will provide a fleet of cars for athletes, officials and stakeholders, along with motorcycles, all-terrain vehicles and other multipurpose vehicles during the event.
Honda's assembly plant in Greensburg, Indiana, seen Friday, makes the hybrid and gasoline versions of its popular CR-V SUV and flagship Civic.
BUSINESS / Companies
May 24, 2025
Honda to boost hybrid vehicle production in U.S.
The automaker will also expand procurement of U.S.-made vehicle parts, including batteries for hybrid vehicles.
Honda CEO Toshihiro Mibe says the company's investment plans for electric vehicles have been scaled back during a news conference in Tokyo Tuesday.
BUSINESS / Companies
May 20, 2025
Honda walks back EV investment and sales targets on poor demand
Honda now sees hybrids accounting for 2.2 million of 3.6 million in global sales by 2030, up from the 2 million it previously saw.
A lot at a Nissan plant in Mexico. The company may have overextended itself during the Ghosn era.
BUSINESS / Companies / FOCUS
May 20, 2025
Nissan’s troubles might go all the way back to Ghosn 
Some analysts argue that aggressive expansion by the iconoclastic executive left the company overextended.
Cars on display at Nissan's headquarters in Yokohama on Tuesday. The automaker posted a massive annual net loss and confirmed that it plans to cut thousands of jobs worldwide.
BUSINESS / Companies
May 14, 2025
Japanese automakers looking at a ¥1 trillion hit from Trump tariffs 
No matter what happens, they expect the new levies to cost them a lot.
Operating profit is forecast to land at around ¥500 billion ($3.4 billion) in the current fiscal year through March 2026, falling far short of analyst estimates of ¥1.35 trillion, Honda said Tuesday.
BUSINESS / Companies
May 13, 2025
Honda signals profit drop and warns of $3 billion tariff hit
Honda will have to go it alone after a tie-up with Nissan fell through as the global auto market is roiled by U.S. tariffs and intense competition in China.
Tesla's store in Tokyo's Shibuya district. While sales of American cars in Japan appear to be shrinking, Tesla's presence in the country is growing.
BUSINESS / Economy / FOCUS
Apr 28, 2025
Counting the reasons why there are so few American cars in Japan
One reason is size, with American cars tending to be larger and not generally suited for driving in busy cities with many narrow roads, such as Tokyo.
Toyota Motor’s sales rose 8% from a year earlier to 231,336 units, while Honda Motor recorded a 13% jump, according to data released Thursday.
BUSINESS / Companies
Apr 24, 2025
Japanese carmakers’ U.S. sales surge ahead of Trump tariffs
Toyota Motor’s sales rose 8% from a year earlier to 231,336 units, while Honda Motor recorded a 13% jump, according to data released Thursday.
Production of Honda’s five-door hybrid Civic is set to be relocated to the firm’s plant in Indiana in June or July.
BUSINESS
Apr 16, 2025
Honda to shift production of Civic from Japan to U.S. due to tariffs
Production of the five-door hybrid model will be relocated around June or July to Honda’s plant in Indiana.
One of Honda's most senior executives resigned over allegations he’d engaged in inappropriate conduct during a social gathering outside of work hours.
BUSINESS / Companies
Apr 7, 2025
Senior Honda executive resigns after allegations of misconduct
Honda’s audit committee investigated the accusations against Shinji Aoyama, an executive vice president and board director, and compiled a disciplinary action plan.
Red Bull's Max Verstappen celebrates after winning the Japanese Grand Prix on Sunday at Suzuka Circuit in Mie Prefecture.
MORE SPORTS / Auto Racing
Apr 6, 2025
Clinical Verstappen caps final home race for Red Bull-Honda with a win
The victory was the Dutch star’s fourth straight at Suzuka Circuit, while Red Bull debutant Yuki Tsunoda finished back in 12th.
Honda Racing President Koji Watanabe says the carmaker's development on the next generation of Formula One engines is proceeding as planned ahead of sweeping regulation changes in 2026.
MORE SPORTS / Auto Racing
Apr 5, 2025
Honda looks toward its F1 future as Red Bull partnership nears end
Honda Racing President Koji Watanabe discusses the carmaker's past and future in Formula One as its Red Bull partnership draws to a close.
The International Space Station is seen as a small object to the upper left of the moon.
BUSINESS / Tech
Apr 5, 2025
Honda to test renewable tech in space soon
The auto giant is developing a mechanism capable of generating electricity and oxygen continuously — enabling astronauts to breathe.
American autoworkers assemble Honda Accords at the Japanese company's Marysville Auto Plant in the state of Ohio in December 2017.
COMMENTARY / Japan
Apr 1, 2025
Ford is as American as apple pie. Or is that Honda?
Trump's 25% auto tariffs will raise car prices, complicate manufacturing and prioritize outdated protectionism over industry trends like electrification and software.
Nissan is set to roll out a number of new and refreshed models in fiscal 2025 and 2026 as it seeks to halt its financial free fall.
BUSINESS / Companies
Mar 26, 2025
Nissan’s next CEO says it needs partners and he’s open to Honda
Ivan Espinosa, who currently serves as Nissan’s chief planning officer, takes the helm at a critical time for the company.
Much of Nissan’s woes can be pinned on an aging lineup of outdated cars.
BUSINESS / Companies
Mar 11, 2025
Nissan focused on product development as it hunts for partner
Nissan wants to be directly involved in the development and rollout of new products, in a potential tie-up with a new business partner.
Sony Group President Hiroki Totoki told a news conference last month that the Playstation maker had been preparing for tariffs by building up inventory from its gaming and electronics divisions in the United States.
BUSINESS / Companies / ANALYSIS
Mar 6, 2025
Sony and Suntory build U.S. stockpiles as Japan faces Trump tariff threat
In his latest trade salvo this week, U.S. President Donald Trump hinted that he might target Tokyo next, after imposing tariffs on Mexico and China.
Keiko Honda (center) poses with her teammates before an NFL game in London in October 2023.
SPORTS
Mar 4, 2025
In battling cancer, Keiko Honda channeled her cheerleading strength
The former NFL cheerleader is now making a return to professional cheerleading after overcoming breast cancer.
A worker assembles electronic car keys at a manufacturing plant in Jalisco State, Mexico, on Feb. 20. The production of key fobs is an example of the benefits of the USMCA free trade agreement, which has simplified manufacturing and supply chains.
BUSINESS / Markets
Mar 3, 2025
The risks of Trump tariffs encapsulated in a car key
Electronic car keys are assembled in Mexico, but can cross borders in North America several times before being finished.
The rapid collapse of the plan to take Seven & I private reflects how personal egos and domestic competitiveness ultimately outweighed the nationalistic desire to fend off Canada’s Alimentation Couche-Tard, whose pursuit of the Japanese retailer emerged last August.
BUSINESS / Companies
Mar 2, 2025
Seven & I and Nissan deal fallout leaves Japan companies vulnerable
The collapse of the deals means the companies are potentially even more vulnerable to foreign takeovers.
Japan’s fertility rate hits record low despite government push
The total number of births dropped to about 686,000, marking the first time the figure has fallen below 700,000, according to a health ministry release on Wednesday.
Japan eyes tougher rules for foreign residents and tax hike for tourists
A tax-free shop in Kyoto in April 2024. Last week, members of a Liberal Democratic Party study group drafted a proposal seeking to scrap the country's tax-free shopping system altogether.
Hakuho’s departure highlights worrying sumo trend
Former <i>yokozuna</i> Hakuho performs a ring-entering ceremony at the Ryogoku Kokugikan in Tokyo in February 2020.
How Japan's youth are slowly changing the country's work ethic
After the asset-price bubble crash of the early 1990s, employment at a Japanese company was no longer necessarily for life. As a result, a new generation is less willing to endure a toxic work culture —life’s too short, after all.
Is Japan ready to say goodbye to tax-free shopping?
Arrows lead to the tax-free counter at a branch of discount retailer Don Quijote in Tokyo's Shibuya Ward.
South Korea’s Lee pledges to heal deep wounds as ‘president for everyone’
South Korean President Lee Jae-myung waves with his his wife, Kim Hye-gyeong, following his inauguration ceremony at the National Assembly in Seoul on Wednesday.
Nintendo’s Switch 2 console is finally here
The Switch 2 is Nintendo's first new gaming console in eight years.
Hakuho’s departure highlights worrying sumo trend
Former <i>yokozuna</i> Hakuho performs a ring-entering ceremony at the Ryogoku Kokugikan in Tokyo in February 2020.
Japanese baseball legend Shigeo Nagashima dies at 89
Shigeo Nagashima (left), then the manager of the Tokyo Giants, waves to fans with players and coaches during a victory parade in central Tokyo in 2000. Nagashima died at the age of 89 on Tuesday.
‘A garden is a grand teacher’: The Kamakura Gardener nurtures via YouTube
American Robert Jefferson runs a YouTube channel called The Kamakura Gardener that invites viewers to enjoy the pleasures of gardening, cooking and slow living.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

After the asset-price bubble crash of the early 1990s, employment at a Japanese company was no longer necessarily for life. As a result, a new generation is less willing to endure a toxic work culture —life’s too short, after all.
How Japan's youth are slowly changing the country's work ethic
By Alex K.T. Martin

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