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May 15, 2025
 

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ADVERTISING

The Tokyo High Court in Tokyo's Chiyoda Ward. The court also upheld the Tokyo District Court's sentence of 18 months in jail, suspended for three years, for Kenichiro Yokomizo, the former president of a Hakuhodo group firm.
JAPAN / Crime & Legal
May 9, 2025
Hakuhodo's appeal dismissed in Tokyo Games bid-rigging case
It is the first high court ruling in a series of bid-rigging cases related to the Tokyo Games, held in 2021.
The government is looking into measures to address a situation in which online advertisements with sexual content are posted on websites that may be accessible by children.
JAPAN / Media
May 7, 2025
Regulation of online ads with sexual content draws mixed views in Japan
While advocates seek measures to better protect children, critics worry they might infringe on freedom of expression.
Tuna Scope assessing the quality of yellowfin tuna meat in Okinawa Prefecture in August 2022
BUSINESS / Companies
May 1, 2025
Dentsu to promote tuna-grading AI tech overseas
Dentsu hopes that countries with tuna fishing industries will adopt the technology, called Tuna Scope, which has been put into practical use in Japan only recently.
Digital screens at Piccadilly Circus display an advertisement for the Jaguar Type 00 concept car in London on Dec. 5, 2024.
BUSINESS / Economy
Apr 28, 2025
Advertising giants brace for tariff-induced cuts to ad spending
The car industry, one of the sectors most vulnerable to a trade war, is likely to lead the way in curtailing ad spend.
Apple responded fiercely to the European Union penalty, accusing the bloc’s regulators of discriminating against the company and forcing it to give away its technology for free.
BUSINESS / Companies
Apr 24, 2025
Apple and Meta hit by $798 million in EU tech fines after Trump threats
The punishments are far lower than previous ones under traditional EU competition law, and are likely to be seen as an attempt to avoid provoking Trump.
A U.S. judge’s ruling against Google’s ad tech business marks a rare antitrust case with a clear remedy, threatening a key revenue stream and signaling a potential shift in the digital advertising landscape.
COMMENTARY / World
Apr 21, 2025
Google’s money-printing machine can be easily dismantled
On Thursday, a district court judge handed down a ruling that threatens to dismantle part of that money-printing machine.
People walk past an advertisement featuring Los Angeles Dodgers two-way star Shohei Ohtani outside Tokyo Dome on March 18.
BASEBALL / MLB
Apr 18, 2025
Nothing sells like Shohei Ohtani, MLB’s marketing megastar
The Los Angeles Dodgers two-way player is at the peak of his stardom, and brands are rushing to cash in with huge sponsorship deals.
The U.S. Justice Department and a group of states sued Google in 2023, arguing the company illegally monopolized three separate markets related to the technology used for online display advertising: ad servers, exchanges and networks.
BUSINESS / Tech
Apr 18, 2025
Google loses key antitrust case over ad tech practices
Google has lost a key antitrust case over its ad tech dominance, as a judge found it used exclusionary tactics that hurt rivals, publishers, and consumers.
Mike Sunda at a concert in Haikou, China
COMMUNITY / Our Lives / 20 QUESTIONS
Feb 20, 2025
Mike Sunda: ‘Creative production comes with a bigger responsibility than ever before’
Creative strategist Mike Sunda talks about his influences and the filming of Megan Thee Stallion’s “Mamushi” music video.
The Dentsu Group's headquarters building (center) in Tokyo. Tokyo District Court ordered Dentsu Group to pay ¥300 million in fines on Thursday as sought by prosecutors over bid-rigging related to the Tokyo Olympics and Paralympics in 2021.
JAPAN / Crime & Legal
Jan 30, 2025
Dentsu Group ordered to pay ¥300 million over Tokyo Games bid-rigging
The Tokyo District Court also sentenced the former assistant head of the sports department of core subsidiary Dentsu to two years in prison suspended for four years.
Advertisements on Threads will come from a "handful of brands” and appear only in the U.S. and Japan to start, according to a post Friday from Instagram boss Adam Mosseri, who called the move a "test.”
BUSINESS / Tech
Jan 25, 2025
Meta’s Threads to show ads for the first time in U.S. and Japan
It’s not clear what the revenue potential for Threads will be long term, but the service will benefit from Meta’s existing pool of advertisers.
Fuji TV is losing more advertisers following allegations about inappropriate behavior by a celebrity host and questions about its handling of the case.
JAPAN
Jan 19, 2025
Fuji TV loses more advertisers amid inquiry into host’s behavior
Insurance firm Dai-ichi Life Insurance and telecommunications company NTT East have decided to suspend ads on the major broadcaster.
Actor Ryo Yoshizawa at the Tokyo Stock Exchange in December 2021
JAPAN
Jan 7, 2025
Japanese actor fired from beer ad after drunken escapade
Ryo Yoshizawa was "drunk" and "accidentally made his way into an apartment room next to his," his talent agency Amuse said in a statement.
International Gymnastic Federation Morinari Watanabe is one of seven candidates running to succeed current International Olympic Committee President Thomas Bach.
OLYMPICS
Dec 12, 2024
IOC presidential hopeful Morinari Watanabe calls for changes in marketing strategy
Watanabe is one of seven candidates running to lead the IOC.
PGA Commissioner Jay Monahan addresses the gallery after the final round of the Tour Championship in Atlanta on Sept. 1.
MORE SPORTS / Golf
Dec 12, 2024
Baycurrent named title sponsor of PGA Tour's Japan event
The event will relocate to Yokohama Country Club and be contested as part of the PGA Tour's FedExCup Fall.
In the United States, Temu has bid on keywords including "Walmart Black Friday deals," "Kohls Black Friday," and "Bed Bath Beyond." Shein has bid on keywords including "Walmart clothes," "Zara jeans," and "Mango dresses."
BUSINESS / Tech
Nov 28, 2024
Online marketing costs jump amid bidding war by Temu and Shein
Both platforms' aggressive bids on search keywords used by competitors make it more costly for other retailers and brands to reach shoppers on Black Friday.
The Google campus in Mountain View, California, on May 2
BUSINESS / Tech
Nov 26, 2024
Google arguments draw skepticism from judge in ad tech case
The case is one of several against Google over antitrust issues.
KitKat packets manufactured by Nestle in London
BUSINESS / Companies
Nov 12, 2024
Nestle's KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal
The aim of the deal was to improve KitKat's global reach and appeal to shoppers under 30 years old.
A Google logo at the firm's Bay View campus in Mountain View, California, on Aug. 13
BUSINESS / Tech
Oct 30, 2024
Alphabet's AI investments boost cloud sales and lift maturing ad business
Alphabet shares rose nearly 6% in after-market trading on Tuesday.
A team of lawyers head to the Osaka District Court on Tuesday to file a lawsuit against Meta Platforms, the owner of Facebook and Instagram, on behalf of their clients, who are victims of investment scams linked to fake advertisements on the social media platforms.
JAPAN / Crime & Legal
Oct 29, 2024
Meta faces Japan lawsuits over fake ads linked to investment fraud
Those affected claim that the owner of Facebook and Instagram neglected to remove the ads from its social media platforms, which led to them being scammed.
Transport ministry issues warning to Haneda Airport operator
The operator of Tokyo's Haneda Airport has been warned by the government over its inappropriate transactions.
Success of Chinese-made fighter jets against India raises alarm in Asia
Chinese J-10 fighter jets from the People's Liberation Army Air Force August 1st Aerobatics Team perform during a media demonstration at the Korat Royal Thai Air Force Base, Nakhon Ratchasima province, Thailand, in November 2015.
One month on, Osaka Expo urged to boost heat and crowd control measures
A gate to the Osaka Expo site is crowded with visitors on Monday.
Xi defiance pays off as Trump meets most China trade demands
Then-Chinese Vice President Xi Jinping visits a school in South Gate, California, in February 2012. Experts say Xi won big in his standoff with U.S. President Donald Trump.
Japanese retailers turn to California rice for cheaper alternative
U.S. Ambassador to Japan George Glass eats California rice at the U.S. Embassy in Tokyo on Tuesday along with Mitsuko Tsuchiya, vice president of retailer Aeon.
Sumo title contenders already emerging in early stages of Tokyo meet
Onosato (left) battles Abi on Day 3 of the Summer Basho in Tokyo on Tuesday.
Harmfully hot days for pregnant women in Japan nearly doubled over past five years
New research by a U.S. climate scientists’ group reveals that extreme heat has increased the risks of preterm births and other pregnancy complications in Japan, nearly doubling the number of days that are harmfully hot for pregnant women over the past five years.
Japanese automakers looking at a ¥1 trillion hit from Trump tariffs 
Cars on display at Nissan's headquarters in Yokohama on Tuesday. The automaker posted a massive annual net loss and confirmed that it plans to cut thousands of jobs worldwide.
Tokyo Stock Exchange wants stocks to be affordable for the average investor
The Tokyo Stock Exchange building in Nihonbashi. The exchange wants companies to lower the entry cost of investing in their shares.
Consumption tax set to dominate Upper House election debate
Prime Minister Shigeru Ishiba enters his office in Tokyo on Tuesday.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Japan's growing ranks of centenarians are redefining what it means to live in a super-aging society.
What comes after 100?
By Tomoko Otake

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Looking ahead to Yokohama’s Green × Expo 2027
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