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Toyota Motor Corp. President Akio Toyoda offered a warning to Apple Inc., which is plotting a foray into the auto industry: There’s more to the business of selling cars than just having the technology to produce them.

The automotive industry welcomes new entrants, “but after making a vehicle, I’d like them to be prepared to deal with customers and various changes for some 40 years,” Toyoda said at a news conference held Thursday by the Japan Automobile Manufacturers Association, of which he is the chairman.

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