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Online flea market operator Mercari Inc. said Thursday that it would try its hand at brick and mortar operations in hope of reaching tens of millions of untapped users in the Japanese market, allowing them to sell their used goods on the spot and handling everything from photography to shipment.

The physical store is one of the company’s new programs aimed at attracting new users of its signature internet service by lowering the hurdles for adoption. The moves are expected to increase use of its online secondhand market for both novices and busy workers.

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