• Bloomberg

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Motorola is rebooting the iconic Razr flip phone as a 6.2-inch smartphone with a foldable display that gives the Lenovo-owned brand a unique selling point against Apple Inc. and Samsung Electronics Co.’s finest.

The new device reprises the Motorola Razr name, and looks like a modernized version of the original. It costs $1,499 and will be available for preorder in December in Europe and as a Verizon exclusive in the U.S., ahead of its retail arrival in January. For Lenovo Group Ltd., which has a tiny fraction of the global smartphone market, it’s an effort to build brand awareness in the U.S. via a halo device.

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