• SHARE

Food and beverage fads come and go. On frequent occasions, “Gatten,” NHK’s health-oriented Wednesday evening program, used to present evidence that eating this food or drinking that beverage achieved seemingly miraculous results, including weight loss, lower blood pressure or relief from constipation. Soon afterward, retailers would report a run on that particular product.

Eventually, of course, demand would taper off, with sales returning to normal.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)