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It is not only for products and companies that people have a desire to use the new Imperial era name, and its announcement has set off a scramble to acquire a domain name — the address used to access a website — featuring the word “reiwa.”

GMO Internet Inc. confirmed Wednesday that on the day of the announcement, there were more than 1,300 domain registrations with the era name expressed in kanji or roman characters on the Onamae.com service. Harumi Ishii, a spokesman for the internet service company, said through Tuesday the number grew to 2,000.

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