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After two deadly crashes in five months, Boeing Co. is embarking on a campaign to restore confidence in the 737 Max so that its best-selling jet can return to the skies.

In Renton, Washington, the company is gathering customers and news media Wednesday to walk through the details of a software update designed to help pilots more easily avert conditions that investigators have linked to an October disaster in Indonesia. The stall-prevention software is also under scrutiny in a second deadly crash this month in Ethiopia.

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