"Why did an entertainment company such as Yoshimoto decide to become involved in promoting Sustainable Development Goals (SDGs)?" asked U.N. Information Centre Director Kaoru Nemoto when she recently reunited with Akihiko Okamoto, COO of renowned Japanese entertainment company Yoshimoto Kogyo Co. (Yoshimoto).
In August, Nemoto and Okamoto attended the 67th U.N. DPI/NGO Conference held at the U.N. headquarters in New York together to share their SDGs promotional projects, which was warmly received by the global audience. With 106 years of history, Yoshimoto manages around 6,000 performers, including comedians and actors. The following is a summary of their dialogue.
Nemoto: First of all, what inspired you to collaborate on SDGs when I approached your company two years ago?