A wise woman once said that beauty is pain, but that doesn’t mean that it has to be boring. With designer face masks, even the simple act of skin moisturizing can become fun.
Face masks rose to popularity after the 2011 Korean BB Cream craze. Over the past four years, the “lazy girl” alternative to traditional, time-consuming facials has been gaining prominence worldwide. Coated in serums containing everything from collagen and hyaluronic acid to more adventurous ingredients such as snail extract, these face masks claim to moisturize and brighten one’s skin.
To stand out, face mask makers gradually started to experiment with different designs, such as cute pandas or classic kabuki makeup. Inspired by Japanese cosplay (“costume play”), they serve not only as a beauty essential, but also as fun way to remake yourself, if only for 15 to 20 minutes.