Kanebo Ltd. will distribute free packets of its liquid soap Naive by dangling them from large poster displays at 90 train stations in nine cities, the firm said Thursday.
It will be one of the few such advertising campaigns, which include posters affixed with packets of tissue, to be carried out nationwide, the cosmetics, textiles and foodstuffs company said.
Each poster will have 27 samples attached to it and will be restocked once a day, excluding Sundays, Kanebo said. Each vial contains 80 milliliters of Naive.
A total of 206 posters will be hung between Monday and April 3, company said. Kanebo has produced 33,000 samples to be given away during the campaign.