The Yamanashi Prefectural Trade and Tourist Center in Tokyo's Minami-Azabu district is trying to offer more than just tasty delights and souvenir crafts.

"We are different from those pilot shops operated by other prefectures," claims Sadaichi Osada, director of the center.

"We don't want to just sell products; we want to provide people with information so they will come to our prefecture and learn about us."