While the nation's economy is reeling from years of recession, eroding the confidence of many players in the financial industry, Ian Marsh, president of American Express International Inc., Japan, says now is the time to invest in the Japanese market.

"Why now? I could push back the question and ask, 'Why not now?'" Marsh said in an interview in Tokyo. "I would strongly endorse investing today in a marketplace when many other companies might be wondering, 'Is it the right time to go?'

"If you wait until economic signs are truly positive, everybody starts jumping into the swimming pool at the same time."