Ryoko Kikuchi was strolling home from a Tokyo movie theater when she saw a cat the size of a yacht strutting high above the sidewalk, coyly licking its paws.

"The way it was meowing was too cute to bear,” she says.

A lot of people in Tokyo feel the same way, no matter that the cat is just a bunch of pixels on a billboard. The 4K display does not officially "open” until Monday, but it has already drawn socially distanced crowds — and inspired many social media posts — since its installation last month.