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As 2021 approaches, the events of the past year, in particular the COVID-19 pandemic, have left many of us changing the way we live and work and rethinking priorities in life. “On Design” looks to 2021, the Year of the Ox (or cow, depending on who you ask), with a few design collaborations featuring the auspicious bovine — because we could all do with a bit of good fortune.

Cow Brand Soap Kyoshinsha’s milk-derivative-based beauty soap has been around for so long, its red-and-white packaging, featuring a Holstein Friesian cow logo, is nostalgic to many in Japan. In fact, in its 111-year history, the design has only been tweaked 11 times, most recently by graphic designer Akio Okumura.

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