• SHARE

Après ski in Japan used to mean sipping malt whisky in Swiss-style mountain lodges while listening to generic smooth jazz. But in recent years this model has got shaken up a bit with the arrival of live music festivals and organized ski trips that target a crowd who like to mix socializing with their snow time.

“Powder inna day, louda inna night,” is the motto of Snow Splash Japan a live music event organized by Outdoor Magazine that is now in its fifth year. “We started Snow Splash in the 2005-2006 winter because we love winter sports and music festivals and at the time there was a lot in summer but nothing in winter,” said Gardner Robinson, the creator of Snow Splash and editor of Outdoor Magazine. The event is getting increasingly popular. “We had more than 450 people in Minakami this year and expect Hakuba to go off.” Robinson is referring to their next event, on Feb. 27, which will feature live music and DJs both local and international.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)