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Considering the heavy hit corporate Japan has suffered from the current economic downturn, it was only to be expected that entries for the nation’s leading industrial design prize, the Good Design Award, would be down this year.

So when the event, whose eligible products must be scheduled to go on sale before March 2010, received roughly the same number of entries this year as last — around 3,000 — the chairperson of the award judging committee, architect Hiroshi Naito, breathed a sigh of relief.

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