The country’s over-20s are embracing cute clothing in a subversive push against adulthood.
Samuel Thomas is a fashion writer and lecturer at Bunka Gakuen University. He regularly contributes to The Japan Times, among other publications, and has his own site TokyoTelephone.com. He is currently pursuing his research in fashion at the University of Tokyo.
For Samuel Thomas's latest contributions to The Japan Times, see below:
After many stores shut their doors last month, there’s now a pop culture-tinged positivity imbuing Japan’s fashion scene.
Utility wear brand Workman is enjoys rise in sales despite a downturn in the fashion industry. Meanwhile, Valentino and Wego sign on virtual celebrities to appeal to specific demographics.
Boutique shops and small brands face closure, while beauty influencer Akiico steps up to promote petite sizes.
As department stores try to make up for a dismal 2020, recently released capsule collections turn to feel-good, nostalgic escapism.
This season’s shopping trends? Artisanal gift wrapping and glamorous jewelry for you and your mask.
From practical masks and saving sento culture to provocative commentary on gender, brands and designers find their moment.
It’s business as usual, save for sparse seating and masks. But the streaming options mean this is the most accessible these events have ever been.
Rakuten Fashion Week Tokyo is still on schedule; Animal Crossing is haute couture; and Wacko Maria celebrates 15 years.
Legendary designer Kansai Yamamoto’s legacy lives on, and the fashion world starts to adapt to consumer needs in Japan’s new normal.