Athletes’ uniforms illustrate the values each country wishes to embody. So think of the Olympics opening ceremony as one of the largest runway shows the world has to offer.
Samuel Thomas is a fashion writer and lecturer at Bunka Gakuen University. He regularly contributes to The Japan Times, among other publications, and has his own site TokyoTelephone.com. He is currently pursuing his research in fashion at the University of Tokyo.
For Samuel Thomas's latest contributions to The Japan Times, see below:
Japan’s latest styles celebrate Pride Month (sort of), take fashion week to print and collaborate with vintage video games.
The country’s over-20s are embracing cute clothing in a subversive push against adulthood.
After many stores shut their doors last month, there’s now a pop culture-tinged positivity imbuing Japan’s fashion scene.
Utility wear brand Workman is enjoys rise in sales despite a downturn in the fashion industry. Meanwhile, Valentino and Wego sign on virtual celebrities to appeal to specific demographics.
Boutique shops and small brands face closure, while beauty influencer Akiico steps up to promote petite sizes.
As department stores try to make up for a dismal 2020, recently released capsule collections turn to feel-good, nostalgic escapism.
This season’s shopping trends? Artisanal gift wrapping and glamorous jewelry for you and your mask.
From practical masks and saving sento culture to provocative commentary on gender, brands and designers find their moment.
It’s business as usual, save for sparse seating and masks. But the streaming options mean this is the most accessible these events have ever been.