As Japan takes tentative steps to open up its borders, it faces a problem of the pandemic’s creation: What happens to the “new normal” now that things are getting back to the way they were?
In 2020, fashion brands and shops that saw the writing on the wall were quick off the mark to focus their efforts on e-commerce. This was doubly true for those reliant on the inbound market, but now they must grapple with another realignment.
Unable to view this article?
This could be due to a conflict with your ad-blocking or security software.
Please add japantimes.co.jp and piano.io to your list of allowed sites.
If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.
We humbly apologize for the inconvenience.