author

 
 
 Samuel Thomas

Meta

Samuel Thomas
Samuel Thomas is a fashion writer and lecturer in fashion media at Bunka Gakuen University. He regularly contributes to The Japan Times, among other publications, and provides consultancy services to industry clients.
For Samuel Thomas's latest contributions to The Japan Times, see below:
Japan Times
LIFE / Style & Design / ON: FASHION
Sep 12, 2021
What makes virtual fashion shows work? Clever videos certainly help
With even big-name houses struggling for views, brands that abandoned the typical film format found the most success.
Japan Times
LIFE / Style & Design / ON: FASHION
Aug 15, 2021
Tokyo fashion week shifts its schedule, signaling Japan-focused approach
Rakuten seizes the opportunity to better appeal to a local clientele, while skateboarding style tops the Olympic podium.
Japan Times
LIFE / Style & Design / ON: FASHION
Jul 11, 2021
Tokyo 2020’s Olympic uniforms are here to make a statement
Athletes' uniforms illustrate the values each country wishes to embody. So think of the Olympics opening ceremony as one of the largest runway shows the world has to offer.
Japan Times
LIFE / Style & Design / ON: FASHION
Jun 13, 2021
For new fashion events and collections, it’s all about the timing
Japan's latest styles celebrate Pride Month (sort of), take fashion week to print and collaborate with vintage video games.
Japan Times
LIFE / Style & Design / ON: FASHION
May 16, 2021
Kawaii, but make it subversive: Japan’s latest fashion is more than its frills
The country's over-20s are embracing cute clothing in a subversive push against adulthood.
Japan Times
LIFE / Style & Design / ON: FASHION
Apr 11, 2021
Pop culture paraphernalia is where fashion is at — if you can afford it
After many stores shut their doors last month, there's now a pop culture-tinged positivity imbuing Japan's fashion scene.
Japan Times
LIFE / Style & Design / ON: FASHION
Mar 13, 2021
Practical workwear bucks the trends and brands turn to digital talent
Utility wear brand Workman is enjoys rise in sales despite a downturn in the fashion industry. Meanwhile, Valentino and Wego sign on virtual celebrities to appeal to specific demographics.
Japan Times
LIFE / Style & Design / ON: FASHION
Feb 13, 2021
Japan’s fashion scene gets smaller in more ways than one
Boutique shops and small brands face closure, while beauty influencer Akiico steps up to promote petite sizes.
Japan Times
LIFE / Style & Design / ON: FASHION
Jan 9, 2021
Flashbacks and fantasy kick off Japan’s 2021 fashion scene
As department stores try to make up for a dismal 2020, recently released capsule collections turn to feel-good, nostalgic escapism.
Japan Times
LIFE / Style & Design / ON: FASHION
Dec 13, 2020
Made-to-order luxury for the 2020 holiday season
This season's shopping trends? Artisanal gift wrapping and glamorous jewelry for you and your mask.
Japan Times
LIFE / Style & Design / ON: FASHION
Nov 15, 2020
Japanese fashion tackles the issues of the moment
From practical masks and saving sento culture to provocative commentary on gender, brands and designers find their moment.
Japan Times
LIFE / Style & Design / ON: FASHION
Oct 11, 2020
Tokyo’s fashion weeks kick off live (and with precautions)
It's business as usual, save for sparse seating and masks. But the streaming options mean this is the most accessible these events have ever been.
Japan Times
LIFE / Style & Design / ON: FASHION
Sep 13, 2020
As the industry goes online, fashion trends go retro
Rakuten Fashion Week Tokyo is still on schedule; Animal Crossing is haute couture; and Wacko Maria celebrates 15 years.
Japan Times
LIFE / Style & Design / ON: FASHION
Aug 9, 2020
The limitless energy of Japanese fashion
Legendary designer Kansai Yamamoto's legacy lives on, and the fashion world starts to adapt to consumer needs in Japan's new normal.
Japan Times
LIFE / Style & Design / ON: FASHION
Jul 12, 2020
The everyday mask gets more designer upgrades
Japan's department stores see a surprising sales recovery in June and masks continue to move high-end.
Japan Times
LIFE / Style & Design / ON: FASHION
Jun 14, 2020
Fashion on pause looks for a path forward
Fashion in Japan is tentatively back in business. What to expect? Socially distanced shopping and stylish mask-wearing.
Japan Times
LIFE / Style & Design
Mar 30, 2020
Fashion week is compelled to go online
Japan's fashion industry was hit hard by the March cancellation of Rakuten Fashion Week Tokyo, saved only by livestreaming and online content as a way to keep fans informed.
Japan Times
LIFE / Style & Design
Feb 24, 2020
Behind the mask: The show must go on
As the impact of COVID-19 leads to the postponement or cancelation of various fashion events, the industry faces a quandary — it is unseemly to focus on the relatively trivial business of style at a time of great concern?
Japan Times
LIFE / Style & Design
Dec 23, 2019
Japan's fashion brands look to meet new consumer standards
As the festive season encourages consumers to splash out and treat themselves, there's both good and bad news in the fashion industry.
Japan Times
LIFE / Style & Design
Dec 2, 2019
Japan's end-of-year fashion ups and downs
As the year ends, Japan's fashion landscape finds itself facing big changes in street brands, department stores and sales tactics.

Longform

When trying to trace your lineage in Japan, the "koseki" is the most important form of document you'll encounter.
Climbing the branches of a Japanese family tree