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October 21, 2025
 

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VIDEO GAMES

Ryu Hayabusa, the iconic ninja at the center of the Ninja Gaiden franchise, shares the spotlight with a newcomer in the latest entry to the series.
LIFE / Digital
Oct 21, 2025
Ninja Gaiden 4 revives series with kinetic carnage, clumsy platforming
Known for high-speed and occasionally punishingly difficult combat, the Ninja Gaiden series gets an update in mechanics thanks to a new developer.
Nintendo is asking its manufacturing partners to ramp up output of its Switch 2 console, counting on demand to persist over the coming holidays and into the new year.
BUSINESS / Companies
Oct 17, 2025
Nintendo aims to make 25 million Switch 2 units by end of March
Nintendo’s future hinges on the $450 Switch 2 being a success, and the company more than doubled marketing spending around its June launch to ensure it gets off to a fast start.
Series composer Akira Yamaoka and writer Ryukishi07 were integral figures in helping one of Japan's greatest horror gaming franchises land a Japanese setting.
LIFE / Digital
Oct 17, 2025
How Japan’s greatest psychological horror game came home
Since 1999, the Silent Hill franchise of psychological horror games has always leaned into American settings. But with the new Silent Hill f, the series comes to Japan.
Gamers play the Pokemon Legends: Z-A video game at the Ninentdo booth during the Gamescom video games trade fair in Cologne, Germany, in August.
LIFE / Digital
Oct 17, 2025
Pokemon brushes up decades-old formula with Legends: Z-A
Pokemon’s latest title, Legends: Z-A, trades turn-based fights for real-time clashes in a Paris-inspired cityscape.
Ghost of Yotei, the follow-up to 2020's smash hit Ghost of Tsushima, is a violent, vengeful and engaging romp through 17th-century Hokkaido that fails to stick the landing on its most sensitive cultural material.
LIFE / Digital
Oct 11, 2025
Ghost of Yotei’s bloodstained fun sidesteps Ainu identity
Set in Ezo (modern-day Hokkaido), the highly anticipated samurai action-adventure game contains familiar thrills but subpar substance.
A trade fair for video games in Paris in 2023. The games industry in general has struggled in recent years, with players spending more time on existing titles and not taking as many chances on new ones.
BUSINESS / Companies
Oct 5, 2025
Xbox’s hike on Game Pass shows cost of lost Call of Duty sales
The price hike and other changes are a sign that Xbox’s big streaming push is still not generating the revenue it would like eight years after launch.
Racehorse Oguri Cap, a superstar stallion of the late 1980s, is reimagined in anime form as a teenage schoolgirl who must perform upbeat idol-pop songs after every victory in “Umamusume: Cinderella Grey.”
CULTURE / TV & Streaming
Oct 4, 2025
‘Cinderella Grey’ gallops past the other sports documentaries
Mixing real horse-racing history with idol-pop fantasy, “Cinderella Grey” proves anime can outpace today’s flat sports shows.
The Esports World Cup 2025 at Boulevard City Arena in Riyadh on Aug. 2. Saudi Arabia is focusing on gaming as part of a national strategy to create tens of thousands of new jobs and diversify the kingdom’s economy away from oil.
BUSINESS
Sep 30, 2025
Saudi plans for video game hub grow with $55 billion EA deal
The kingdom’s Public Investment Fund is part of a group of investors acquiring the video game giant to take it private.
Professional models cosplay characters from Persona 5: The Phantom X, one of many titles on display at Tokyo Game Show, Japan's largest gaming industry event.
LIFE / Digital
Sep 26, 2025
Tokyo Game Show 2025 leans into renewal and rebirth
Japan’s largest games industry show returns with its largest spread of exhibitors yet.
The Tokyo Game Show opened Thursday in the city of Chiba with 521 Japanese exhibitors and 615 exhibitors from overseas — the largest share yet.
BUSINESS
Sep 25, 2025
Tokyo Game Show kicks off with largest lineup yet
The four-day event is hosting a record 4,157 booths and 1,136 exhibitors, more than half of which are from overseas.
American saxophonist Patrick Bartley is the leader of J-Music Ensemble, a jazz-fusion band specializing in instrumental covers of Japanese music.
CULTURE / Music
Sep 25, 2025
Finding jazz in J-pop: Patrick Bartley’s musical second language
The J-Music Ensemble leader translates Japanese culture into a classic American musical tradition.
Super Mario soft toys in various sizes at collector Kikai's residence in Mishima, Shizuoka Prefecture, on Aug. 19
LIFE / Digital
Sep 12, 2025
'He's a regular man, not unlike us': Marking 40 years of Mario games
Super Mario Bros., released for Nintendo's home consoles in Japan on Sept. 13, 1985, was a landmark of early video gaming.
Melos Han-Tani is a game designer of eclectic interests whose upcoming releases, Angeline Era and Danchi Days, are set in alternate-history Ireland and a public housing complex in Japan, respectively.
COMMUNITY / Our Lives / 20 QUESTIONS
Sep 12, 2025
Melos Han-Tani: ‘Figuring out what you value is valuable for any artist’
A designer, programmer and composer, Han-Tani draws inspiration from a wide range of sources and channels his creativity through games, music and writing.
Umamusume: Pretty Derby is the latest overnight success to come from the world of Japanese video games — never mind it was originally released in 2021.
LIFE / Digital / ON: GAMES
Sep 6, 2025
Racehorses, anime girls and gambling: Umamusume’s recipe for success
The latest overnight hit from Japan’s gaming world relies on a quirky mix of elements from the worlds of pop culture and sports.
Shinobi: Art of Vengeance makes excellent use of stages dripping with atmosphere to punch up the feel of its tight combat mechanics.
LIFE / Digital / ON: GAMES
Aug 25, 2025
Sega's ninja-themed Shinobi series is back from the dead
The long-running series hasn’t had a console release since 2003, but the new title is nearly enjoyable enough to make the wait worth it.
Cosplay fans hold small fans to cool down while outside the World Cosplay Summit in Nagoya on Aug. 3, 2024.
JAPAN
Aug 7, 2025
Japan's World Cosplay Summit to escape summer heat in 2027
The annual extravaganza, usually held in Nagoya, sees thousands of people from all over the world embody their chosen anime, manga and gaming stars in elaborate costumes.
Merchandise are pictured for sale at a Nintendo store in central Tokyo on Friday.
BUSINESS / Tech
Aug 2, 2025
Nintendo to raise U.S. pricing of original Switch hardware
Nintendo attributed the changes to "market conditions," a hint at the impact of the Trump administration’s tariffs.
Nintendo said its quarterly revenue had more than doubled year-on-year thanks to the Switch 2, which became the world's fastest-selling console after its launch in June.
BUSINESS / Companies
Aug 1, 2025
Nintendo keeps Switch 2 forecast unchanged despite hot start
The Kyoto-based company said on Friday that it still expects to sell 15 million units of its next-generation hardware by March, maintaining a conservative view.
Visitors play Hades 2, an upcoming independent game for Nintendo's Switch 2, during the BitSummit indie gaming expo in the city of Kyoto on Friday.
BUSINESS / Tech / FOCUS
Jul 19, 2025
Indie game studios battle for piece of Switch 2 success
With Nintendo game sales long dominated by in-house franchises, it can be hard for outsiders to break through.
Sega's first brick-and-mortar store in Japan is an example of how the country's video game industry is thinking of its digital products as tangible experiences.
LIFE / Digital
Jul 18, 2025
Sega’s first Japan store signals ‘immersive entertainment’ push
Opened on July 18 in the Shibuya Parco building, the video game company’s brick-and-mortar venture hints at a broader trend in Japan’s gaming landscape.
Takaichi makes history as Japan’s first female prime minister
Liberal Democratic Party President Sanae Takaichi reacts to applauding lawmakers after being elected prime minister at the Lower House on Tuesday.
Why I chose Japanese citizenship over permanent residency
Jon Heese (second left) takes part in a 2024 New Year's nihonshu barrel opening ceremony.
Path clears for Takaichi to become PM as LDP and JIP agree to form coalition
Liberal Democratic Party President Sanae Takaichi (right) reaches out to shake hands with Japan Innovation Party leader Hirofumi Yoshimura after signing a coalition deal Monday evening in Tokyo.
EV battery race heats up among Japanese automakers
Japanese EV production is focusing on batteries as automakers compete for the lightest, most durable models and the longest driving range.
Takaichi government will likely spend less than expected
Liberal Democratic Party President Sanae Takaichi at the National Diet Building in Tokyo on Monday
Japan leads in in-depth AI awareness, new global study finds
In Japan, 55% were “equally concerned and excited” about the rise of AI in daily life, while 28% were “more concerned than excited.”
What does Jimbocho think of its unexpected ‘cool’ status?
Tokyo's Jimbocho neighborhood is a haven for book lovers, its rows of secondhand bookstores spilling over with printed materials.
What you need to see at this year's Tokyo film festival
Chloe Zhao’s "Hamnet"
New film explores how Japan and the U.S. found common ground through baseball
Masanori Murakami became the first MLB player from Japan when he made his debut with the Giants on Sept 1, 1964.
As they wrestle for power, Japan’s political parties must remember their base
Rengo's head Tomoko Yoshino speaks to reporters in Tokyo on Oct. 8.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Rock group The Yellow Monkey played K-Arena Yokohama in June as part of a nationwide tour. Concerts are increasingly popular in the age of social media as users value in-person experiences.
Inside Japan’s arena boom: Sports, sound and city-building
By Patrick St. Michel

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