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July 04, 2025
 

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SUPER MARIO

The controllers for the Switch 2 will attach to the console magnetically rather than sliding on rails as with the original device.
LIFE / Digital
Apr 3, 2025
Nintendo to launch the Switch 2 on June 5
The gaming giant's newest console will retail for ¥49,980 for its Japanese-only version and ¥69,980 for multilingual and multiregion support.
Nintendo announced in January that it will release the console's hotly anticipated successor — the Switch 2 — in 2025, but stopped short of revealing details such as pricing.
BUSINESS / Companies
Feb 4, 2025
Nintendo cuts net profit forecast as Switch sales slow
Nintendo said it will release the console's hotly anticipated successor — the Switch 2 — in 2025 but stopped short of revealing details such as pricing.
The Nintendo Museum opens to the public on Oct. 2, but unlike the company's all-ages games, the new attraction may be geared more toward older rather than younger gamers.
LIFE / Travel
Sep 25, 2024
A first look inside the new Nintendo Museum
Set to open on Oct. 2, the gaming giant's newest foray into real-world experiences shows flashes of the same creativity that made the company what it is today.
A wall mural depicting Nintendo's Super Mario characters in an underground walkway in Kyoto. The company will open the Nintendo Museum in October.
BUSINESS / Companies
Aug 20, 2024
Nintendo to open museum showcasing video game history this fall
The museum in Uji, Kyoto Prefecture, will feature vintage video games and an interactive shoot-em-up with Super Mario characters.
Nintendo tends to innovate and take unconventional product development routes, producing both great successes, like its Switch console, and spectacular failures.
COMMENTARY / Japan
May 10, 2024
Nintendo needs to 'switch' its next console up
The Kyoto firm has been coy about what will come after the highly successful Switch console, but it needs to step up its game and learn from past mistakes.
Nintendo's popular video game character Super Mario will return to the big screen in April 2026.
BUSINESS / Companies
Mar 11, 2024
Nintendo announces new 'Super Mario' movie
The video game company will partner with animation studio Illumination again for the animated feature scheduled for an April 2026 release.
From movies, anime, manga and even to sports stars, 2023 was a year where global audiences demonstrated their increasing fondness for Japanese soft power.
COMMENTARY / Japan
Dec 27, 2023
From Godzilla to Shohei: Japan's soft power had a big year
Little by little, Japan is getting better at pitching its copious wares overseas, and 2023 proved that.
While Hayao Miyazaki’s return to filmmaking, “The Boy and the Heron,” did not attain the ¥10 billion milestone that the beloved animator’s movies had once routinely surpassed, it debuted at the top of the North American box office and became the first original anime film to lead the box office in the United States and Canada.
CULTURE / Film / 2023 in Review
Dec 15, 2023
Japan’s auteurs and anime triumphed in 2023
From Hayao Miyazaki's “The Boy and the Heron” to Hirokazu Kore-eda’s “Monster,” the box-office hits kept coming.
Japan Times
CULTURE / Entertainment news
Apr 14, 2023
Super Mario music to be archived by U.S. Library of Congress
Its inclusion marks the first time for video game music to join the registry and is one of the few pieces in the registry created by a Japanese composer. 
Japan Times
BUSINESS / Companies
Apr 11, 2023
'Super Mario Bros. Movie' success gives boost to Nintendo's IP push
The much-anticipated movie has made a record-breaking debut at the box office.
Japan Times
BUSINESS / Companies / FOCUS
Apr 3, 2023
Super Mario: Nintendo's decades of star power
The pint-sized plumber has enjoyed 40 years of extraordinary popularity that has transformed the character into a truly global icon.
Japan Times
LIFE / Style & Design / ON: FASHION
Sep 12, 2021
What makes virtual fashion shows work? Clever videos certainly help
With even big-name houses struggling for views, brands that abandoned the typical film format found the most success.
Japan Times
LIFE / Food & Drink
Jul 7, 2021
Secret Nintendo cafe in Tokyo opens doors to the public
The establishment named 84 is the brainchild of Toru Hashimoto, who initially conceived it as a sanctuary for game developers to nerd out and relax in.
Japan Times
BUSINESS / Companies
Jan 14, 2021
Surging virus cases in Japan tanks Nintendo theme park opening
The facility won't open on Feb. 4 as planned, and has been put on indefinite hiatus in accordance with the government's urging to restrict non-essential travel and activities.
Japan Times
LIFE / Digital / ON: GAMES
Jun 30, 2019
Summer sequels for game favorites
Build your own Super Mario empire, get back into Yo-Kai Watch and reminisce with Samurai Spirits
Japan Times
BUSINESS / Tech
May 24, 2019
Mario Kart Tour could be the monster mobile hit that Japan gaming giant Nintendo needs
More than four years after a much-ballyhooed entry into mobile gaming, industry giant Nintendo Co. remains bereft of a monster smartphone hit. But the wait may finally be over.
Japan Times
LIFE / Digital / ON: GAMES
Feb 3, 2019
The first of 2019's resurrections
'Super Mario' introduces Peachette; 'Biohazard'/'Resident Evil' rises again in an even scarier form; and 'Catherine' gets fleshed out.
Japan Times
BUSINESS / Tech
Aug 26, 2018
'Super Mario' creator says gaming industry should put steady subscriptions ahead of in-game charges
The legendary video game designer who created "Super Mario" and "Donkey Kong" has a word of advice for today's industry: Stop nickel-and-diming users.
Japan Times
BUSINESS / Companies
Feb 3, 2017
Nintendo treading on shaky ground as new mobile game takes 'gacha' global
Nintendo Co. found out with its first smartphone game it's tough to get people to pay $10 even if the draw is Super Mario. With its second mobile title, the Japanese powerhouse is taking a different approach that is potentially more lucrative — and much more controversial.
BUSINESS / Tech
Dec 30, 2016
The top tech stories of 2016
The Japan Times newsroom selected these tech and digital stories as the most important of 2016.
Magnitude 5.5 earthquake jars Tokara Islands amid flurry of seismic activity
A strong quake struck off the Tokara Islands on Thursday afternoon, with the island chain having recorded around 1,000 earthquakes since a burst of seismic activity first began on June 21.
Onosato's yokozuna promotion causes rare quirk in new sumo rankings
Newly promoted yokozuna Onosato holds a copy of the latest banzuke ranking in Anjo, Aichi Prefecture, on Monday.
A prophesied disaster (likely) won’t strike Japan this weekend
A viral manga prediction of a July 5 disaster has gripped Japan with anxiety and triggered an economic impact, but experts warn that while such dates are unreliable, the threat of a massive earthquake remains real. 
Over 900 earthquakes strike Tokara islands in space of two weeks
A screenshot shows many quakes occurring in the Tokara islands over the past 30 days, in this image taken from the U.S. Geological Survey website.
Ghibli’s Isao Takahata exhibit shows how beloved anime is made
“The man who planted Japanese animation” exhibition includes a variety of sketches, drawings and animation cels from Isao Takahata films such as color design for characters by Michiyo Yasuda from "Grave of the Fireflies."
Ghibli’s Isao Takahata exhibit shows how beloved anime is made
“The man who planted Japanese animation” exhibition includes a variety of sketches, drawings and animation cels from Isao Takahata films such as color design for characters by Michiyo Yasuda from "Grave of the Fireflies."
Flag football facing challenges and opportunities ahead
Japan’s women’s flag football team at the 2025 International Bowl in Los Angeles in June. The sport is enjoying continued growth in the country.
From Hokusai’s Great Wave, shinkansen to One Piece: a cultural treasure box for Lego Japan
Michael Ebbesen, general manager of Lego Japan, says Lego bricks based on Japanese culture have a rich global appeal and are sellable around the world.
With farmed fish, RelationFish swims against the tide in fine dining
Chef Hideaki Matsuo (middle) and the staff of Oseto Suisan Fisheries prepare to check on their sustainably farmed fish.
As Southeast Asia heats up, a Japanese cooling giant sees a major opportunity
An employee of Daikin Cambodia explains the use of different tools during an air conditioner installation training session in Phnom Penh. Daikin is one of Japan’s oldest air conditioning companies, but as Japan’s population falls, the firm is keying in on overseas growth.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Mount Fuji is considered one of Japan's most iconic symbols and is a major draw for tourists. It's still a mountain, though, and potential hikers need to properly prepare for any climb.
What it takes to save lives on Mount Fuji
By Alex K.T. Martin

SUSTAINABLE JAPAN

Muji has been sustainable from the beginning
Muji has been sustainable from the beginning

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