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April 25, 2025
 

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MASCOTS

Pix (left), the mascot of the U.K. Pavilion at the 2025 World Expo in Osaka, is seen alongside the event's official mascot, Myaku-Myaku, on Jan. 16 in the city of Himeji, Hyogo Prefecture
JAPAN / Society
Apr 4, 2025
Countries' mascots beat drum for Osaka Expo
Participating nations are taking on Japan's love of mascots by coming up with characters of their own, some of which incorporate the culture of the host country.
Swallows mascot Tsubakuro performs during a game at Jingu Stadium in June 2023.
BASEBALL / Japanese Baseball
Feb 21, 2025
Swallows employee who portrayed popular mascot Tsubakuro dies
Tsubakuro became a ubiquitous presence at Jingu Stadium after his debut in 1994.
Stuffed toys of Custom-kun, an official mascot character of Japan customs, and a birthday cake made by a customs official depicting the character
JAPAN
Jan 26, 2025
Japan customs character goods to go on sale
The Finance Ministry hopes that selling character goods such as stuffed toys and stationery will make customs more familiar to people.
Former Prime Minister Fumio Kishida accepts a gift of 'dekopon' citruses, a specialty product and symbol of Kumamoto Prefecture, from Kumamon, itself a mascot and instantly recognizeable symbol of the region.
COMMUNITY / Voices / FOREIGN AGENDA
Oct 28, 2024
Japan’s ‘meibutsu’-industrial complex is a wonder to behold
If you name a Japanese prefecture, many locals will instantly be able to tell you something that the region is famous for or a product synonymous with that area.
Japan Times
SOCCER / J. League
Jul 11, 2023
How a 'Muppets' artist became a part of J. League mascot history
Among American writer Guy Gilchrist's achievements over a career that has spanned more than 40 years is the creation of Shimizu S-Pulse mascot Pul-chan.
Japan Times
OLYMPICS
Nov 15, 2022
Cap that symbolizes French republic chosen as Paris 2024 mascot
Organizers expect toys representing the mascots to generate 'between 20% and 25%' of merchandising revenue.
Japan Times
BUSINESS / Economy
Sep 6, 2022
Kumamoto turns to trusty mascot Kumamon for post-COVID tourism boost
Authorities are developing bear-themed attractions across the region, betting they will spur an influx of overseas visitors when some of the world's strictest border restrictions ease.
Japan Times
JAPAN / Media / Japan Pulse
Oct 2, 2021
The bike safety campaign that backfired
The Chiba Prefectural Police hoped an animated avatar would help with bicycle safety but wound up wading into a long-running debate over misogyny.
Japan Times
BUSINESS
Jul 28, 2021
The Olympic mascots aren’t winning any medals
Before the pandemic, the Japanese designer who created the Olympic and Paralympic mascots predicted that they would become the 'face of the Games.” It hasn't quite turned out that way.
Japan Times
LIFE / 2010S: DECADE IN REVIEW,2010s: Decade in review
Nov 7, 2019
Mascots: The secret weapon in Japan's soft power arsenal
What makes a good mascot? It used to be that being cute was enough, but 'yuru-kyara' in the 2010s needed storylines and Instagram followings if they want to make a mark.
JAPAN
Nov 4, 2019
Chubby Nagano Prefecture bear beats nearly 800 other characters to win annual mascot competition
Arukuma, a chubby, green-colored bear wearing a red hood in the shape of an apple around its face and head, was the winner of a high-profile annual contest held in the city of Nagano on Sunday.
JAPAN / Media / Japan Pulse
May 25, 2019
Susaki mascot Chiitan runs afoul of Twitter's social media rules
Chiitan the otter was riding high this spring. After becoming one of the most popular characters in the country thanks to its chaotic online behavior, Chiitan started appearing everywhere in the media.
Japan Times
JAPAN / Regional voices: Chubu
Mar 11, 2019
Have Japan's yuru-kyara reached critical mass? Minds behind the mascots discuss
Over the past few decades, towns, cities and prefectures throughout Japan have been churning out mascots to represent and promote themselves, resulting in an annual contest, the Yuru-kyara Grand Prix, that has come to symbolize their popularity.
Japan must correct Trump’s false data for trade talks, says Kono
Former Foreign Minister Taro Kono
Japan wants to 'separate' tariff and security issues. That may be tough.
Japan’s chief tariff negotiator, Ryosei Akazawa, poses with a "Make America Great Again" cap at the White House in Washington on April 16.
Social media helps fuel growing 'sex tourism' in Japan
People walk down a street in the red-light entertainment area of Kabukicho in the Shinjuku district of Tokyo on March 31.
Japan set to fine cyclists on the spot for rule violations from 2026
Under new rules, those who use smartphones while riding a bicycle would be subject to the maximum fine of ¥12,000.
Naked man’s rampage in Saitama linked to one fatality and 10 injured
Police believe Daisuke Nishimura may have been involved in roughly 20 incidents in the 90 minutes leading up to his arrest, including a fatal hit-and-run and multiple assaults.
Amid uncertain tariffs, is now the time to buy a new iPhone?
An Apple store in Tokyo's Shibuya Ward in September. Prices for the newest iPhone models start at around ¥100,000 ($700) in Japan.
Built in a flash, Osaka Expo pavilions wrestle with sustainability
Kengo Kuma & Associates oversaw the construction of the Malaysia pavilion, which is encased in interwoven rows of bamboo that appear to ripple.
Japan weighs using U.S. rice imports as tariff negotiation tool with Trump
A restaurant owner pours California-grown Calrose rice into a rice cooker at his restaurant in Tokyo
Is Japan’s parliament ready to welcome more youth to its ranks?
Lower House lawmaker Kai Odake in his Tokyo office on Wednesday
Crow meat, goat tartare: Mauvaise Herbe raises its game
Crow meat, shaped into a ball and attached to a foot of the bird, is one of the peculiar offerings of game at Mauvaise Herbe.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Visitors walk past Sou Fujimoto's Grand Ring, which has been recognized as the largest wooden structure in the world.
Can a World Expo still matter? Japan is about to find out.
By Tomoko Otake

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