The Yuru-kyara (Promotional Mascot) Grand Prix in Japan has become one of the internet’s most anticipated events of the year. The 2018 edition lived up to expectations, and even featured a little voting drama. In the end, the city of Shiki’s Kaparu captured the crown.
Reaction came in fast, most celebrating Kaparu’s triumph. The kappa-inspired character generated plenty of fan art, several comics and even a latte design. Other costumed legends offered their congratulations. And Kaparu got plenty of media shine, including on Buzzfeed Japan’s web show, where hosts talk about topics while playing with puppies.