Social media creators take advantage of the subsidized Go To campaigns
The government’s Go To Travel campaign prompted plenty of skepticism ahead of its debut in July. Understandably so — new cases of COVID-19 infections were back on the upswing at that time and the whole push to help support the country’s ailing tourism industry ...
The individual makes a comeback in Japan amid COVID-19
Companies are successfully offering goods and services that target individuals in the “solo” market. But there's a catch …
Virtual YouTubers get caught in the middle of a diplomatic spat
It’s relatively easy for those involved in the entertainment industry in Asia to get caught up in geopolitical scuffles, with social media accelerating and magnifying any faux pas. Put on an ill-advised shirt or get the wrong tattoo and suddenly you’ve raised diplomatic tensions ...
The not-so-secret allure of camping in Japan amid a pandemic
Public transport isn’t generally an option, campers seldom use restaurants or hotels, and social distancing is virtually a given.
Japan's remote workforce packs on a few pounds amid pandemic
Some reports suggest that women put on an average of 2.6 kilograms in April and May. Men, by comparison, added an average of 3.3 kilograms.
Overcoming the terror of online meetings amid COVID-19
Not only are such meetings becoming more frequent, they're starting to get longer …
Can micro-tourism save Japan's ailing travel industry?
Excursions to local destinations that are no more than an hour's drive from home lessen the anxiety of taking a short break.
Toshimaen fans bid final farewells to a 94-year-old Tokyo institution
"We loved Toshimaen because it was uniquely Japanese,” one fan wrote on Twitter. “Now it's going to be just another imported theme park."
Global furor over TikTok security alarms users in Japan
TikTok’s rise represents something of a divide in how people use the internet in Japan.
Struggling to cope with a protracted rainy season that took forever to end
Summer has been a damp squib so far this year for many parts of the country, with annual events canceled in response to the COVID-19 pandemic on top of a protracted rainy season that seemingly took an eternity to end. Last year’s rainy season hung ...
Japan's Go To Travel campaign could have been better re-imagined on social media
Criticism is mounting about the rationale behind launching a domestic tourism drive amid a pandemic.
Social media finds itself in a new role as businesses reopen
Many residents of Japan are still a long way from feeling remotely like they did before the COVID-19 pandemic began, but that hasn’t stopped a number of nonessential businesses from starting up again after months of being closed. At the beginning of July, Tokyo Disneyland ...
