NEWSWORTHY
Organizing guru Marie Kondo sparks plenty of joy on social media
A new year in Japan means it’s time for ōsōji, the annual cleaning of one’s home. And, right on schedule, Netflix has released “Tidying Up with Marie Kondo” to give us all some inspiration — or make us feel guilty for putting it off. The eight-episode ...
Maezawa's offer of prize money for retweets sets Twitter abuzz
Yusaku Maezawa has accomplished an awful lot in his life. He has founded a number of successful companies, including online fashion retailer Zozotown. He’s worth billions of dollars. He’s secured a trip to space to address one of humanity’s biggest problems — a lack of ...
Survey on commuting gripes in Japan spurs wider societal complaints
Nothing unites Tokyoites together quite like complaining about daily commuting by train. And it’s a worthy gripe — morning and evening rides practically dispose of the idea of personal space altogether. Being packed tightly with other people also exposes us to all sorts of oddball ...
Celebrities use social media to counter criticism online in 2018
Celebrities are just like the rest of us: They eat, sleep and would probably be better off if they reduced the time they spend on their social media. Japanese celebrities frequently find themselves tied up in controversy — 2018 marked the 10-year anniversary of pop star Koda ...
SoftBank finds a week is a long time in social media terms
It’s fair to say that commercial enterprises have sometimes struggled to co-exist with social media. Attempts by brands to connect with a meme-savvy young audience can go downhill pretty quickly, while irritated customers certainly don’t hide their displeasure in pointing out bad service on official ...
Enthusiasm over new year cards wanes as online options grow
Once a tradition firmly entrenched in the national consciousness, the nengajō (new year cards) is facing extinction. If myriad media reports are to be believed, an increasing number of Japanese are deciding not to send any new year cards to family, friends or acquaintances. Online magazine ...
Netflix hopes to attract new anime fans with old favorites
After launching in Japan in September 2015, Netflix has aggressively gone after the nation’s streaming market with an array of content. Original programming such as “Aggretsuko,” “Terrace House” and a reboot of “Ainori” have helped capture the attention of many cordcutters who want the ...
Kaparu's victory in 2018 mascot awards gives Saitama a reason to shine
The Yuru-kyara (Promotional Mascot) Grand Prix in Japan has become one of the internet’s most anticipated events of the year. The 2018 edition lived up to expectations, and even featured a little voting drama. In the end, the city of Shiki’s Kaparu captured the ...
Shibuya's Halloween havoc may tarnish future festivities
Less than a decade ago, finding any sort of Halloween celebration in Tokyo would have been tough. Then, suddenly, October revelry was everywhere you looked in the capital. And in 2018, the spookiest event of the year has evolved once again in Japan: It’s now ...
'Terrace House' opens its doors to LGBTQ members in Japan
Warning: The following may contain minor spoilers for "Terrace House: Opening New Doors." If you live in Japan and have either a passing interest in pop culture or a Netflix account, you’ve likely heard of “Terrace House.” The basic premise of this Japanese reality show is ...
Kizuna AI's NHK appearance sparks debate on social media
Do virtual YouTubers dream of online controversy? Maybe not but they sure are good at courting it. One of the most buzzed about developments in online culture in Japan over the past 12 months has been a boom in virtual YouTubers, animated characters operating their ...
Social media lambaste 2020 Olympic volunteer program
Organizers of the 2020 Tokyo Olympics and Paralympics have started accepting applications from those hoping to volunteer at the games a little less from two years from now. As you might suspect, Japan’s online community had plenty to say about the issue from the ...
