For the first time in more than a year, it might be possible to dream of visiting Japan as the number of people overseas who are vaccinated against COVID-19 increases.
In anticipation of such trips, content producers are ramping up online offerings that have clearly been made to tap into such excitement.
Take the recent success of Kuga’s Travel. Launched in 2020, the YouTube channel initially couldn’t settle on what to focus on, with detours into ordinary subjects such as food and novelty vending machines in the beginning. The channel then started to focus on domestic travel — specifically, elevated transport by water or rail.