Tag - chai

 
 

CHAI

Rock quartet Chai gained attention from fans and media in the late 2010s for its “neo kawaii” concept, which focused on self-confidence and celebrated individuality.
CULTURE
Mar 17, 2024
Champion of 'neo kawaii' Chai takes a final bow
The upbeat and eclectic rock quartet, which announced it would disband after its Japan tour, redefined what it meant to be cute.
CULTURE / Longform
Sep 26, 2022
Big in China, but can the party last for Japan’s artists?
Overseas artists can make a splash in China — provided they abide by the rules.
Japan Times
CULTURE / Music / Sound Off
Feb 14, 2020
SXSW ramps up its Japan game
A slew of Japanese artists are set to appear at the South by Southwest Music Conference and Festival in Austin, Texas, between March 16 and 22.
Japan Times
CULTURE / Music
Mar 28, 2019
Chai, Otoboke Beaver and Yahyel: The Japanese musicians representing at SXSW 2019
Every year, more than 2,000 bands flock to Austin, Texas, for the South By Southwest Music Conference and Festival (SXSW). The internationally recognized event has recently leaned heavy on tech, but music still plays a big part. During this year's mid-March music showcase, Japan was represented by a...
Japan Times
CULTURE / Music
Feb 13, 2019
Chai's 'Punk' is an irrepressibly upbeat victory lap
For a band that made its name by bucking kawaii conventions, Chai can be awfully cute. On its second album, misleadingly titled "Punk," the quartet takes the giddy sugar-rush of 2017's "Pink" and distills it into a mixture so potent, it should probably come with a health warning attached. They ought...
Japan Times
CULTURE / Music
Mar 9, 2018
Rock act Chai has no time for your definition of 'cute'
The members of Chai aren't content with "kawaii." That word — meaning "cute," but in a kind of pitiable way — gets tossed around a lot in Japan and by people overseas, who use it to refer to almost anything Japanese.
Japan Times
CULTURE / Music
Mar 8, 2018
SXSW offers opportunities for Japanese musicians to find their audience
The South By Southwest (SXSW) music conference and festival in Austin, Texas, has long been a destination for Japanese acts looking to get noticed in the U.S. market. This year's gathering, which runs March 12-18, presents more options than ever for Japanese acts to find their crowd.

Longform

Mount Fuji is considered one of Japan's most iconic symbols and is a major draw for tourists. It's still a mountain, though, and potential hikers need to properly prepare for any climb.
What it takes to save lives on Mount Fuji