The South By Southwest (SXSW) music conference and festival in Austin, Texas, has long been a destination for Japanese acts looking to get noticed in the U.S. market. This year’s gathering, which runs March 12-18, presents more options than ever for Japanese acts to find their crowd.
In previous years, Japanese acts usually had one big show to count on at SXSW: Japan Nite. Founded in the mid 1990s, it served as the showcase event for Japan’s visiting performers, ranging from major-label artists to more left-field performers. Japan Nite captured the original spirit of the Austin event perfectly — it was a chance for music industry folks and local fans to discover bands from the other side of the world.
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